O.C. FERRELL The University of New Mexico, MICHAEL D. HARTLINE The Florida State University. Marketing strategy draws from psychology, sociology, and economics to better understand the basic needs and motivations of these people—whether they are the organization’s customers (typically considered the most critical), its employees, or its stakeholders. In short, marketing strategy is about people […]
Klaus North · Gregorio Varvakis, Competitive Strategies for Small and Medium Enterprises -Increasing Crisis Resilience, Agility and Innovation in Turbulent Times.
These worksheets will assist you in writing a formal marketing plan. Worksheets are a useful planning tool because they help to ensure that important information is not omitted from the marketing plan.
The seven-step framework presented here is a synthesis of the frameworks used by your book’s authors in their many years of combined experience in teaching marketing
Competing in today’s economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms.
The process of strategic marketing planning can either be quite complex or relatively straightforward.