Chiến lược Marketing cho DN VVN
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eBook_Marketing Strategy: Text and Cases (6th Ed)

O.C. FERRELL The University of New Mexico, MICHAEL D. HARTLINE The Florida State University. Marketing strategy draws from psychology, sociology, and economics to better understand the basic needs and motivations of these people—whether they are the organization’s customers (typically considered the most critical), its employees, or its stakeholders. In short, marketing strategy is about people […]

eBook_Competitive Strategies for Small and Medium Enterprises

Klaus North · Gregorio Varvakis, Competitive Strategies for Small and Medium Enterprises -Increasing Crisis Resilience, Agility and Innovation in Turbulent Times.

Marketing plan worksheets

These worksheets will assist you in writing a formal marketing plan. Worksheets are a useful planning tool because they help to ensure that important information is not omitted from the marketing plan.

How to Analyze a Case

The seven-step framework presented here is a synthesis of the frameworks used by your book’s authors in their many years of combined experience in teaching marketing

Marketing strategy. Chap 1 – Marketing in Today’s Economy

Competing in today’s economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms.

Marketing strategy. Chap 2 – Strategic Marketing Planning

The process of strategic marketing planning can either be quite complex or relatively straightforward.