Quản trị Kênh Phân phối
Tài Liệu Giảng Dạy

Đây là tài liệu giảng dạy của thầy Đinh Tiên Minh tại trường Đại học Kinh Tế TP.HCM, đồng thời là tài liệu tham khảo hữu ích cho các trường có đào tạo cùng ngành và các đọc giả quan tâm.

Chapter 7_Wholesaling Structures and Strategies

LEARNING OBJECTIVES: Distinguish between three broad categories of institutions that constitute the wholesaling sector. Define how an independent wholesaler-distributor adds value and explain why this sector is growing. Detail the mechanisms by which channel members join federations or alliances that offer exceptional services while cutting costs. Identify the major distinctions between a wholesaler voluntary group […]

Chapter 7_Sidebar 7-2 Co-operative Group

The U.K.-based Co-operative Group is run and owned by its 7 million members. Essentially, it is a family of businesses that incorporates food retailing, financial services, pharmacies, funeral services, legal services, and electrical. The group has around 100,000 employees across the U.K., and has an annual turnover of u.s. $22 billion.