Quản trị Kênh Phân phối
Tài Liệu Giảng Dạy
Chapter 2_Sidebar_CDW and PC purchases by small to medium-sized business buyers
01/01/2018 Tài Liệu Giảng Dạy 0. Bình Luận

Personal computers have become virtually commodity products. The technology is well enough
established that buyers know they can purchase a computer with a given combination of
characteristics (e.g., memory space, weight, speed, monitor quality) from multiple
manufacturers. In such a market, two questions immediately emerge.


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