Quản trị Kênh Phân phối
Tài Liệu Giảng Dạy
Chapter 3_Sidebar_Channel functions and equity principle insights
30/12/2017 Tài Liệu Giảng Dạy 0. Bình Luận

Sidebar 2-1 profiled the computer systems reseller CDW and its success in serving small and mediumsized business buyers through its superior provision of service outputs. Its ability to do so rests on its performance of key channel functions in a more efficient (lower cost) and effective (better at producing service outputs) manner than other channel partners can.


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