Nghiên cứu Marketing
Tài Liệu Giảng Dạy
- Identify the major differences between qualitative and quantitative research.
- Understand in-depth interviewing and focus groups as questioning techniques.
- Define focus groups and explain how to conduct them.
- Explain other qualitative data collection methods such as ethnography, case studies, netnography, projective techniques, and the ZMET.
- Discuss observation methods and explain how they are used to collect primary data.