Nghiên cứu Marketing_Đề số 1
Nghiên cứu Marketing_Đề số 1

This test has 30 questions and will last 60 minutes.

In which of the following scenarios would you most strongly recommend using quantitative research?

Test marketing _____.

Which method of sampling relies on the assumption that rare groups of people tend to form their own unique social circles?

A new supermarket, The Factory, has installed closed circuit cameras and TVs to find out the category of products and the specific brands favored by customers. This is done so that space allocated to different products can be revised. This is an example of:

Services provided by standardized research firms that include data made or developed from a common data pool or database are called _____ services.

The initial recognition of the existence of a problem or opportunity should be the primary responsibility of the researcher

When respondents provide wrong answers due to impaired memory, then it leads to a nonresponse error.

While evaluating secondary data, the accuracy criterion suggests that researchers must _____.

Which of the following is true of convenience sampling?

Conducting a census is less time-consuming and less costly than sampling.

The difference between stratified random sampling and cluster sampling is that in cluster sampling:

A _____ is an observable item that is used as a measure on a questionnaire.

The first task in the information research process is to _____.

Which of the following statements is true about the information research process?

Topic sensitivity is the:

Which of the following is true about sampling errors?

_____ data is market research data that is collected, packaged, and sold to many different firms.

An in-depth interview

Which of the following is an advantage of using quantitative research over qualitative research?

The iceberg principle provides information concerning the _____.

Major reasons for using government documents as secondary data sources is that they _____.

The purpose of theory is to generalize relationships between concepts in a way that is applicable to a wide variety of business and often other settings

Which of the following is an advantage of person-administered survey methods?

Which of the following helps generate insights that will help define the problem situation confronting the researcher?

A literature review can suggest research hypotheses to investigate.

Which of the following illustrates abuse of respondents in marketing research?

If one is short of time, one should opt for quantitative research as it can generally be completed in a shorter time period compared to qualitative research.

Which of the following is true of quantitative methods?

In which stage of the sampling plan will random-digit dialing probably be considered?

Compared to person-administered surveys, self-administered surveys have:

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