Nghiên cứu Marketing_Đề số 2
Nghiên cứu Marketing_Đề số 2
06/01/2018

This test has 30 questions and will last 60 minutes.

When the objective of a study is to quantify the magnitude of variables and relationships, one should prefer qualitative over quantitative research.

Data preparation is important in converting data in a single format to multiple formats that can be analyzed with statistical software.

Which of the following is true of coding?

In order to establish the emic validity of his/her research findings, a researcher must primarily show that:

A firm is examining its data requirements to achieve the objectives of its research study. The management team determines that in order to get the needed data, they cannot use an observation method. Instead, it will have to do a mail survey. The team is most likely in which stage of the questionnaire design process?

Which of the following statements is true about cross-tabulation?

Which of the following statements is true regarding hypothesis?

The introduction section of a research report usually includes:

When knowledge about the behavior of one variable allows you to predict the behavior of another variable, this is another way of studying the _____ of the relationship.

Which of the following must be kept in mind while preparing questionnaires?

If the means of two groups are same, then the underlying distributions of the two groups must also be the same.

When writing a research report, which of the following sections typically includes the literature review?

Despite advances in communication systems, the Internet, and software, the principles behind designing questionnaires remain essentially unchanged.

The _____ represents the distance between the largest and smallest response.

Which of the following is most likely to be used in the triangulation technique?

Which of the following is the strongest predictor of future behavior?

A scale that has a neutral descriptor but has a larger number of response options on one side, either positive or negative, is referred to as a(n) _____ scale.

Which of the following is true of the mean?

Which of the following is an example of an independent sample?

The difference between a single-item scale and a multiple-item scale is that a:

If a consistent and systematic relationship is not present between two variables:

Which of the following is an example of curbstoning?

While studying the relationship between advertising and sales growth, a researcher determines that the relationship is sometimes weak and at other times moderate. This variation from one situation to another is the variation in the _____ of the relationship between advertising and sales growth.

At the heart of construct development is the need to determine exactly what is to be measured.

Response order bias can be reduced by:

The purpose of data validation is to:

Which of the following is true of relationships between variables?

Which of the following is true of data editing?

Which of the following statements is true regarding the various scale measurement issues?

_____ questions include income, sexual beliefs or behaviors, medical conditions, financial difficulties, alcohol consumption, and so forth that respondents are likely to respond to incorrectly.

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