Chiến lược Marketing cho DN VVN
Tài Liệu Giảng Dạy

Marketing strategy. Chap 3 – Collecting and Analyzing Marketing Information

In this chapter, we begin the process of developing a marketing plan by examining key issues in collecting and structuring marketing information to assist in the formulation of marketing strategies.

Marketing strategy. Chap 4 – Developing Competitive Advantage and Strategic Focus

Situation analysis, as discussed in Chapter 3, can generate a great deal of data and information for marketing planning

Marketing strategy. Chap 5 – Customers, Segmentation, and Target Marketing

In this chapter, we begin our discussion of marketing strategy by examining customers, segments, and target markets.

Marketing strategy. Chap 6 – The Marketing Program

With a clearly defined target market in hand, the organization turns its attention toward developing a marketing program that will fulfill the target’s needs and wants better than the competition.