Quản trị Kênh Phân phối
Tài Liệu Giảng Dạy

Đây là tài liệu giảng dạy của thầy Đinh Tiên Minh tại trường Đại học Kinh Tế TP.HCM, đồng thời là tài liệu tham khảo hữu ích cho các trường có đào tạo cùng ngành và các đọc giả quan tâm.



Chapter 6_Retailing structures and strategies

LEARNING OBJECTIVES: —Describe the types of retail structures that exist worldwide. —Explain how a retail positioning strategy flows from both cost-side and demand- side factors. —Define the retailers positioning strategy as a set of service outputs delivered to the market. —Recognize important trends and developments on the consumer and channel sides that affect retail management. […]

Chapter 6_Sidebar 6-1 Zara A European Retailer

Zara was founded in Spain in 1975, and in the three decades of its existence, it has built and fine-tuned a particular model of retailing that appears to balance the need to control costs with the need to meet the demands of its fashion-forward, trendy target market.

Chapter 7_Wholesaling Structures and Strategies

LEARNING OBJECTIVES: Distinguish between three broad categories of institutions that constitute the wholesaling sector. Define how an independent wholesaler-distributor adds value and explain why this sector is growing. Detail the mechanisms by which channel members join federations or alliances that offer exceptional services while cutting costs. Identify the major distinctions between a wholesaler voluntary group […]

Chapter 7_Sidebar 7-2 Co-operative Group

The U.K.-based Co-operative Group is run and owned by its 7 million members. Essentially, it is a family of businesses that incorporates food retailing, financial services, pharmacies, funeral services, legal services, and electrical. The group has around 100,000 employees across the U.K., and has an annual turnover of u.s. $22 billion.