SIMPLICITY IS THE DIFFERENCE

• Senior Lecturer (Decision No. 266/QĐ-BGDĐT dated January 22, 2025) appointed by the Minister of Education and Training.

2024

• Certificate in "Augmented Reality Applications in Design" organized by the University of Economics Ho Chi Minh City (UEH University) (Decision No. 4042/QĐ-ĐHKT-CNTK dated October 3, 2024).
• Certificate in "Basic Data Visualization" organized by the University of Economics Ho Chi Minh City (UEH University) (Decision No. 3090/QĐ-ĐHKT-KD, dated August 5, 2024).

2023

• Augmented and Virtual Reality, Istituo Pantheon Design and Technology, Italy, 01/08/2023 - 29/08/2023.
• Certificate in "Introduction to Psychology" organized by the University of Economics Ho Chi Minh City (UEH University) (Decision No. 3919/QĐ-ĐHKT-KD, dated December 6, 2023).
• Certificate in "Basic Python Programming" organized by the University of Economics Ho Chi Minh City (UEH University) (Decision No. 3722/QĐ-ĐHKT-QTNNL, dated November 17, 2023).
• Professional Development Certificate according to the standards for university lecturer professional titles (No: 1531-GVĐH/2023).
• Certificate of Training Program on "Developing Digital Learning Materials and Online Courses to Implement the Project on Building Open Educational Resources and Online Courses by the Ministry of Education and Training" organized by the University of Economics Ho Chi Minh City (UEH University) (Decision No. 736/QĐ-ĐHKT-QTNNL, dated March 20, 2023).

2022

• Certificate of Training Program on "Designing a MOOC Course: From Scriptwriting to Content Production and Providing Online Lecture Videos" organized by the Agence Universitaire de la Francophonie (AUF), December 15, 2021 - January 19, 2022 (Certificate No. VN-HCM-2022-020).
• Certificate of Training Program on "Designing and Producing Educational Videos for Blended Learning" organized by the University of Economics Ho Chi Minh City (UEH University) and the Agence Universitaire de la Francophonie (AUF), June 2022 (Decision No. 2523/QĐ-ĐHKT-QTNNL, dated August 19, 2022).

2021

• Integrated Logistics Management in a Contemporary Supply Chain Context and Supply Chain Digitalization as an Enabler for Resiliency, Collaborative Online International Learning (COIL) Project by Coventry University, Vlerick Business School, Unipart Logistics, University of Economics Ho Chi Minh City, University of Bremen, University of Professional Studies, University of Montpellier, Campus M University, College of Charleston and University of East London.

2020

• Certificate in Modern Teaching Methods in Education as per Decision No. 2087/QĐ-ĐHKT-NS dated August 13, 2020.
• Certificate in Enhancing Capacity for Quality Assurance of Training Programs and Developing Learning Outcomes, trained by the Center for Testing and Quality Assessment, Vietnam National University Ho Chi Minh City, from July 16, 2020 to July 17, 2020.

2019

• Certificate of International Training Program on "Integrating Internationalization Requirements into University Strategies" jointly organized by the Agence Universitaire de la Francophonie (AUF) and Senghor University – Egypt, May 28, 2019 – May 31, 2019, Alexandria, Egypt.
• Certificate of Training Program on Developing, Managing and Implementing Research Grant Projects. The course was instructed by Prof. Dr. Beat Hulliger – University of Applied Sciences and Arts Northwestern Switzerland, organized at the University of Economics Ho Chi Minh City (UEH University).

2018

• Certificate in Counseling Skills for Academic Advisors, Ho Chi Minh City University of Education.
• IC3 Digital Literacy Certification.
• Professional Development Certificate according to the standards for the professional title of Senior Lecturer (Grade II).

2017

• Certificate in Pedagogical Skills, Saigon University.
• Advanced Learning Management System (Advanced LMS), University of Economics Ho Chi Minh City (UEH University).

2016

• English as A Medium of Instruction (EMI), Cambridge English.
• Methods, Tools, and Assessment of the Adaptability of Existing Models in the Context of Higher Education in Asia, Agence Universitaire de la Francophonie (AUF) – Asia-Pacific Office.
• Skills for Writing Scientific Articles for International Journals, Agence Universitaire de la Francophonie (AUF) – Asia-Pacific Office.
• Basic Learning Management System (Basic LMS), University of Economics Ho Chi Minh City (UEH University).

2015

• Microsoft Dynamics AX 2012 (ERP) – Finance, Microsoft.

2014

• Microsoft Dynamics AX 2012 (ERP) – Trade and Logistics, Microsoft.

2013

• Skills for Reading and Understanding Specialized Documents in English, University of Economics Ho Chi Minh City (UEH University).
• Methodology in Management Science Research, Agence Universitaire de la Francophonie (AUF) – Asia-Pacific Office.
• Quantitative Data Processing Methods, Agence Universitaire de la Francophonie (AUF) – Asia - Pacific Office.

2012

• Presentation Skills in English, University of Economics Ho Chi Minh City (UEH University).
• Modern Office Management, University of Economics Ho Chi Minh City (UEH University).

2011

• Securities Brokerage and Investment Advisory, Center for Securities Research and Training.
• Securities Law, Center for Securities Research and Training.
• Using Objective Test Software, University of Economics Ho Chi Minh City (UEH University).

2010

• Basics of Securities and the Stock Market, Center for Securities Research and Training.

2009

• Using SPSS in Quantitative Research, University of Economics Ho Chi Minh City (UEH University).

2008

• Quantitative Research Methods 1, University of Economics Ho Chi Minh City (UEH University).
• Qualitative Research Methods, University of Economics Ho Chi Minh City (UEH University).

2007

• Research Methods (Overview Seminar), University of Economics Ho Chi Minh City (UEH University).
• Effective Management Skills, Center for Management Research and Development, University of Economics Ho Chi Minh City (UEH University).

2004

• Advanced Sales Techniques, CEGOS Training Center in the UK.

1999

• Managing and Leading a Team, France Vietnamese Centre For Management Education in Ho Chi Minh City (CFVG).

Teaching the following courses in English: International Marketing, Principles of Marketing, Consumer Behavior, Marketing Research, and Marketing Management.

1996 – Present: Lecturer, Marketing Department, School of International Business - Marketing, Ho Chi Minh City University of Economics (UEH).

2016 – Present: Adjunct Lecturer, Bachelor's Program, Victoria University of Wellington (VUW), Ho Chi Minh City Campus.

2015, 2022 – Present: Adjunct Lecturer, Western Sydney Program, International School of Business (ISB), Ho Chi Minh City University of Economics (UEH).

2014 – Present: Adjunct Lecturer, FPT School of Business and Technology (FSB), FPT University.

2020: Adjunct Lecturer, Bachelor's and Master's (MBA) Programs, Open University Malaysia (OUM), Ho Chi Minh City Campus.

• 02/2012 – Present: Marketing and Sales Consulting for Small and Medium Enterprises.
• 01/2011 – 01/2012: Head of Customer Service Department, Viet Dragon Securities Corporation.
• 01/2009 – 12/2010: Head of Business Development Department, Viet Dragon Securities Corporation.
• 06/2008 – 12/2008: Head of Public Relations Department, Viet Dragon Securities Corporation.
• 01/2004 – 05/2008: Head of Sales and Marketing for Vietnam, Representative Office of Legrand Group – France.
• 09/2000 – 12/2003: Head of Sales and Marketing for the Central, Southeast, and Southwest Regions, Representative Office of Legrand Group – France.
• 01/1998 – 08/2000: Sales Supervisor for the Southern Region, Representative Office of Legrand Group – France.
• 07/1996 – 12/1997: Market Development Officer for the Southern Region, Representative Office of Legrand Group – France.

2000 – Present: Adjunct Lecturer, teaching the following courses: Marketing Management, Healthcare Marketing Management, Distribution Channel Management, Business Planning, Marketing Planning, Public Relations (PR), Sales Management, B2B Marketing (Business-to-Business Marketing), Communication Skills, and Customer Service, for the following programs:

• Vietnam - Japan Human Resource Corporation Center (VJCC).
• International Languages and Country Studies Institute (ILACS) – UEH.
• Chief Executive Officer (CEO) and Sales & Marketing Director (SMD) programs, offered jointly by the Institute for Development Research (IDR) – Ho Chi Minh City University of Economics (UEH) and the Vietnam Chamber of Commerce and Industry (VCCI).
• Consultancy and internal training within corporate in Strategic Marketing, in the following areas:
  • Advertisement: Chuo Senko Design Service Co. Ltd (VietnamLink).
  • Agriculture: PetroVietnam Fertilizer Joint Stock Company, Binh Thuan Forestry One Member Limited Company, Phu Nong Plant Protection Joint Stock Company, C.P.Vietnam Corporation, Vemedim Corporation, Duoc Mua Co., Ltd, Co May Group, South-West PetroVietnam Fertilizer and Chemicals Joint Stock Company (PVFCCo-SW), Ho Chi Minh City's Center for Agricultural Consultancy and Support (HCACS), Phuoc Son Co., Ltd.: Saigon Union Of Trading Cooperative (SAIGON CO.OP).
  • Aviation: Vietjet Aviation Joint Stock Company.
  • Baby milk: 3A Pharmaceutical Company, Ltd, AAA Pharmaceutical Company, Ltd.: Đại học Y Dược Tp.HCM, Bệnh viện Mắt Tp.HCM, Bệnh viện Hùng Vương, Bệnh viện Thanh Vũ Medic Bạc Liêu, Bệnh viện Hoàn Mỹ Minh Hải (Cà Mau), Y khoa Vạn Phước Cửu Long Cần Thơ, Nhi khoa Sài Gòn.
  • Banks: Vietnam Bank for Agriculture and Rural Development (Agribank), The Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV), Saigonbank (SCB), Ho Chi Minh City Development Joint Stock Commercial Bank (HDBank).
  • Book Publishing: Ho Chi Minh City Book Distribution Corporation (FAHASA).
  • Business-to-business (B2B): Talk Show about Business Solution for B2B held by Business Association District 12.
  • Construction:Dong Nai SONADEZI Corporation (Real Estate, Construction), Quang Lap Phat Trading and Produce CO.,LTD (Building Materials), Binh Duong Material and Construction Material Limited Company (Binh Duong Material and Construction Material CO.,Ltd).
  • Electricity: Tổng Công ty Điện lực HCM (EVNHCMC), Công ty Cổ phần Tư vấn Xây dựng Điện 4 (PECC4), Công ty Cổ phần Tập đoàn GELEX (CADIVI, THIBIDI và CFT).
  • Education:Titan Education, Phuong Nam Education Investment and Development Joint Stock Company.
  • Electricity:Ho Chi Minh City Power Corporation (EVNHCMC), Power Engineering Consulting Joint Stock Company 4 (PECC4).
  • Entertainment: VNG Joint Stock Company, Gia Long Joint Stock Company (KIBU branded educational toys for children).
  • Healthcare:Ho Chi Minh City Medicine and Pharmacy University, Hung Vuong Hospital, Thanh Vu Medic Bac Lieu Hospital, Hoan My Minh Hai Hospital (Ca Mau), Van Phuoc Cuu Long Can Tho, Saigon Pediatrics.
  • Jewelry:Phu Nhuan Jewelry Joint Stock Company (PNJ).
  • Logistics:OneX Logistics.
  • Motorcycle:Honda.
  • Petroleum:PetroVietnam Exploration Production Corporation (PVEP).
  • Pharmaceutical: Hygie & Panacee One Member Limited Liability Company.
  • Plastic beads, fiber, gasPetroleum Industrial Materials Distribution Company (PIMD).
  • Restaurant – Hotel: Capella Group Holdings Company, Vinh Tien Wine Cellar.
  • Retail: Saigon CO.OP.
  • Rubber: Vietnam Rubber Group (VRG).
  • Software: FPT Software in Japan, Korea, Malaysia.
  • Telecommunications: Viettel Group, Interprovincial Telecommunication Company VTN.
  • Tobacco: Vietnam National Tobacco Corporation (Other: Vinataba).

• Marketing knowledge training for the Top 10 contestants of the "1 billion start-up with SAIGON CO.OP" program.
• Providing training on "Crisis Communication Risk Management in the Healthcare Sector" for the "Economics and Financial Management Training Program" for the healthcare industry, organized periodically by UEH.

Dự án: Accelerating the Development of the Digital Ecosystem in Vietnamese Higher Education (ACCEES)

Vai trò: Điều phối viên theo Quyết định số 1017 /QĐ-ĐHKT-NCPTGKTC ngày 02 tháng 4 năm 2025.

• ACCEES (Advancing Capacity for Digital Transformation in Higher Education) là dự án hợp tác quốc tế được tài trợ bởi Chương trình Erasmus+ 2024 của Liên minh Châu Âu (EU), với số điểm đánh giá 87/100, nằm trong top 16% dự án được phê duyệt tài trợ.
• Với tổng kinh phí 1.000.000 EUR (tương đương gần 27 tỉ đồng), dự án sẽ được triển khai trong giai đoạn 2025–2028, hướng đến việc thúc đẩy chuyển đổi số trong giáo dục đại học Việt Nam thông qua xây dựng năng lực, hợp tác liên ngành và ứng dụng công nghệ số.
• Dự án quy tụ 9 trường đại học tại Việt Nam, 4 trường đại học quốc tế, 1 cơ quan quản lý nhà nước và 12 doanh nghiệp, tổ chức kinh tế - xã hội trong và ngoài nước, cùng tham gia xây dựng một hệ sinh thái giáo dục hiện đại, kết nối và bền vững.
• Bám sát Chương trình Chuyển đổi số Quốc gia, ACCEES tập trung vào 3 mục tiêu chính:
  • Tăng cường năng lực sư phạm số cho giảng viên đại học;
  • Phát triển kỹ năng số cho sinh viên, chuẩn bị cho thị trường lao động số;
  • Xây dựng hệ sinh thái công nghệ số tại các trường đại học theo tiêu chuẩn quốc tế.

>> Thông tin dự án:

1. Lễ khởi động Dự án Thúc đẩy phát triển Hệ sinh thái Công nghệ số trong Giáo dục Đại học tại Việt Nam
2. Khởi động dự án ACCEES: Thúc đẩy hệ sinh thái công nghệ số trong giáo dục ĐH Việt Nam
3. UEH tham dự Lễ khởi động Dự án “Thúc đẩy phát triển Hệ sinh thái Công nghệ số trong Giáo dục Đại học tại Việt Nam” (ACCEES)
4. EU tài trợ 1 triệu euro phát triển hệ sinh thái công nghệ số giáo dục đại học tại Việt Nam

Fields of Study: Marketing, Commerce, Tourism, International Business, Business Administration, Education.

Research Direction:

• Hành vi tiêu dùng trong ngành bán lẻ.
• Ứng dụng công nghệ trong marketing.
• Giáo dục và Du lịch.

Scientific Research

National-Level

• 2022: National-Level Science and Technology Project: Scientific Basis for Planning a Linked Tourism Marketing Strategy for the Four Provinces of Phu Yen, Binh Dinh, Dak Lak, and Gia Lai (Code: ĐTĐL.XH-03/19). The official acceptance evaluation council was established according to Decision No. 3040/QD-BKHCN, dated November 25, 2021, by the Minister of Science and Technology, and met on December 13, 2021. Project Leader: Associate Professor Dr. Do Thi Kim Hao. Host Institution: Banking Academy of Vietnam. Certificate Number: 2022-86-0188/KQNC.
• 2011: Member of a Supply Chain Research Project, in collaboration with faculty from the Department of International Business - Marketing, Ho Chi Minh City University of Economics (UEH), with funding from the World Bank.

Ministerial-Level

• 2023: Dinh Tien Minh et al. (2023). Research on Online Entrepreneurial Activities of University Students in Vietnam. Ministry-Level Research Project. Host Institution: Ho Chi Minh City University of Economics (UEH), funded by the Ministry of Education and Training under project code B2021-KSA-02 (Council establishment decision No. 1010/QD-BGDDT dated April 11, 2023).

City/Province-Level

• 2017: Hoang Thu Hang, Dinh Tien Minh, Bui Thanh Trang, et al. (2017). Development of Online Retail Trade in Ho Chi Minh City. Province-Level Research Project. Host Institution: Ho Chi Minh City University of Economics (UEH).

University-Level

• 2024: DINH Tien Minh, LE Thi Hong Van, TRAN Lam Tam Nhu (2024). Application of non-immersive Virtual Reality (VR) Technology in Enhancing Customer Experience and Housing Purchase Intention. Nghiên cứu khoa học cấp trường, Mã số: CS-COB-2024-21. Đại học Kinh tế TP.HCM (Đại học UEH).
• 2023: DINH Tien Minh et al., (2023). The impact of privacy concerns on tourists’ data-sharing behaviors. Nghiên cứu khoa học cấp trường, Mã số: CS-COB-2023-29. Đại học Kinh tế TP.HCM (Đại học UEH).
• 2023: Dinh Tien Minh & et al. (2023). The Impact of Product Placement in Music Videos on Brand Attitudes of Young Internet Users in Ho Chi Minh City. University-Level Research Project, Code: CS-COB-2022-09. Ho Chi Minh City University of Economics (UEH).
• 2023: DINH Tien Minh & et al. (2023). Emotional Responses to Viral Advertising and Their Influence on Viewers' Attitudes and Sharing Intentions. University-Level Research Project, Code: CS-COB-2022-12. Ho Chi Minh City University of Economics (UEH).
• 2022: Dinh Tien Minh & et al. Enhancing Consumer Awareness of Plastic Packaging Products Through Research on the Resin Identification Code System. University-Level Research Project, Code: CS-2021-21. Ho Chi Minh City University of Economics (UEH).
• 2021: Dinh Tien Minh and Vo Ha Quang Dinh. "Digital Transformation in Education: Blended Learning at Ho Chi Minh City University of Economics (UEH)." In Vietnam's Economy on the Path to Digital Transformation. University-Level Project, October 2021, Ho Chi Minh City University of Economics (UEHLink).
• 2020: Dinh Tien Minh & et al. Research on Customer Segmentation Based on Attributes of Shopping Centers in Ho Chi Minh City. University-Level Research Project, Code: CS-2019-53. Ho Chi Minh City University of Economics (UEH).
• 2016: Dinh Tien Minh & et al., 2016. Showrooming and Webrooming Behavior of Consumers in Ho Chi Minh City: Examining the Cases of Traditional Retail and Online Retail Channels. University-Level Research Project, Code: CS-2015-06. Ho Chi Minh City University of Economics (UEH).
• 2013: Le Tan Buu, Dinh Tien Minh, Huynh Phuoc Nghia, 2013. Developing a Communications Plan for Ho Chi Minh City University of Economics (UEH). University-Level Research Project, Ho Chi Minh City University of Economics (UEH).

Journals

English

2024

• DINH Tien Minh et al., (2024), How Ethical Behavior Is Considered in Different Contexts: A Bibliometric Analysis of Global Research Trends. Administrative Sciences. 2024; 14(9):200 (SCOPUS Q2, ISSN 2076 3387). https://doi.org/10.3390/admsci14090200.
• DINH Tien Minh et al., (2024). How Interactivity Has Effects on Satisfaction and Vising Intention: Non-immersive Virtual Reality Technology. In: Tung, L.T., Sinh, N.H., Ha, P. (eds) Disruptive Technology and Business Continuity. Springer, Singapore (ISBNs: 978-9-81-975452-6, 978-9-81-975451-9). https://doi.org/10.1007/978-981-97-5452-6_6.
• DINH Tien Minh et al., (2024). Chapter 2: Marketing and Advertising: Shifting from Conventional to Digital Marketing. Asia-Pacific Business Series – Vol 15, Emerging and Evolving Business and Management Issues in Vietnam – Research and Practice, 460 pages, World Scientific, July 2024. ISSN: 978-981-12-8611-7, DOI: https://doi.org/10.1142/9789811286100_0002.
• DINH Tien Minh et al., (2024). Do luxury brands have to trade off for sustainability? Journal of Global Fashion Marketing, Vol 15(4) 459-481, (SCOPUS Q1), ISSN: 0025-1747, DOI: 10.1080/20932685.2024.2346845.
• DINH Tien Minh et al., (2024). Servant leadership and service recovery performance: influence of creative adaptability and employee psychological well-being. Management Decision, (SCOPUS Q1), Vol. 62, No.11, pp.3659-3680, ISSN: 0025-1747, DOI: 10.1108/MD-01-2023-0101.
• DINH Tien Minh et al., (2024). Creative adaptability and negative emotions of employees during a crisis: the role of servant leadership. International Studies of Management & Organization, (SCOPUS, Q3), Online publication, ISSN: 0020-8825, DOI: 10.1080/00208825.2023.2277973
• Đinh Tiên Minh et al., (2024). The decision to watch Mukbang – Impact on eating habits and mental health: A study of Gen Z. VNU Journal of Economics and Business, ISSN: 2734-9845, e-ISSN: 2734-9861, Vol. 4, No. 2 (2024) 58-68,LinkDOI: https://doi.org/10.57110/vnujeb.v2i6.251.

2023

• DINH Tien Minh et al., (2023). The impact of privacy concerns on tourists’ data-sharing behaviors. Journal of Finance &  Accounting Research. No. 06 (25). ISSN: 2588 – 1493. 
• DINH Tien Minh et al., (2023). Employees’ belief restoration in a crisis context: the role of servant leadership, workplace spirituality, and proactive personality. Human Resource Development International (SCOPUS Q1, ESCI). Online publication, ISSN:1367-8868, E-ISSN:1469-8374. DOI: 10.1080/13678868.2023.2285923.
• DINH Tien Minh et al., (2023). How gamification affects online shopping behavior: An approach with youngsters (aged 16 – 30). Cogent Business & Management, Vol. 10, Issue 03 (SCOPUS Q2). Online publication, ISSN: 2331-1975. DOI: 10.1080/23311975.2023.2256076.
• DINH Tien Minh et al., (2023). Mitigating the negative emotions of employees in times of crisis: The role of workplace spirituality and employees' creative adaptability. Global Business and Organizational Excellence (GBOE), Vol. 43, Issue 2, p. 138-148 (SCOPUS Q2). Online ISSN:1932-2062. DOI: 10.1002/joe.22232.
• DINH Tien Minh et al., (2023). How transformational leadership, workplace spirituality and resilience enhance the service recovery performance of FLEs: a theoretical integration of COR theory and SDT. Journal of Organizational Effectiveness: People and Performance, Vol. 10, No 4, p. 644-662 (SCOPUS Q1; SJR Q2). ISSN: 2051-6614. DOI: 10.1108/JOEPP-11-2022-0346.
• DINH Tien Minh et al., (2023). Location-based service information disclosure on social networking sites: The effect of privacy calculus, subjective norms, trust, and cultural difference. Journal of Information Services & Use (SCOPUS, Q3), Vol. 43, No. 1, pp. 39-62, 2023. ISSN 0167-5265 (P) ISSN 1875-8789 (E). DOI: 10.3233/ISU-230180.

2022

• DINH Tien Minh et al., (2022). Privacy Risk Awareness and Intent to Disclose Personal Information of Users Using Two Social Networks: Facebook and Instagram. VNU Journal of Economics and Business, ISSN: 2734-9845, e-ISSN: 2734-9861, Vol. 2, No.6, DOI: https://doi.org/10.57110/vnujeb.v2i6.133.
• DINH Tien Minh et al., (2022). Perceived Risk of Sharing Other People’s Information on Facebook: The Perspective of Young People in Ho Chi Minh City, Vietnam. Management Review: An International Journal, 16(2), 69-85 (December 31, 2021), ISSN: 1975-8480 eISSN: 2714-1047. Online publication.

2021

• DINH Tien Minh, HOANG Cuu Long and Nguyen Hong Han, (2021). Elements influence how young people interpret an advertising message. Indian Journal of Economics & Business (Special Issue, 2021), ISSN 0972-5784, Vol. 20, No.3, Online publication.

2020

• DINH Tien Minh, HOANG Cuu Long and TRUONG Thanh Vy, (2020). The Integrations with Augmented Reality Advertisements from the Perspectives of Vietnamese Consumers. Journal of Hunan University Natural Sciences (SCOPUS, Q2), Vol. 47, No.9 (09/2020), Online publication.
• DINH Tien Minh et al., (2020). Factors Affecting Consumer’s Bargaining Behavior: The Case of Fashionable Clothing. Journal of Science – Ho Chi Minh City Open University, 10 (1), 62-70. DOI: 10.46223/HCMCOUJS.econ.en.10.1.220.2020.

2015

• DINH Tien Minh, (2015). Competition and Integration of academic education and vocational training in ASEAN Economic Community. Journal of Science (Special Issue), Volume 1 (1), p130-145.

2014

• NGUYEN Viet Bang & DINH Tien Minh, (2014). Components of brand equity: The case of Binh Thuan Dragon Fruit. Journal of Economic Development, No. 222: 10/2014, p142-160.

Vietnamese

2024

• Dinh Tien Minh et al. (2024). Viral advertising: Emotional responses, attitudes, and sharing intentions of viewers. Journal of Development and Integration, 75, 49-58. ISSN: 1859-428X. DOI: Tạp chí Phát triển và Hội nhập, No. 75 (2024), p49-58. ISSN 1859 – 428X. DOI: 10.61602/jdi.2024.75.07

2023

• Dinh Tien Minh et al. (2023). The impact of product placement in music videos on brand attitudes of young people in Ho Chi Minh City. Journal of Development and Integration, 70(80), 103-113. ISSN: 1859-428X. DOI: Tạp chí Phát triển và Hội nhập, No. 70 (80), p103-113. ISSN 1859 – 428X. DOI: 10.61602/jdi.2023.70.14

2022

• Dinh Tien Minh et al. (2022). The influence of digital opinion leaders' lifestyles on consumption perspectives. Ho Chi Minh City Open University Journal of Science, 17(1). DOI: - Đại học Mở Tp.HCM. 17(1). DOI: 10.46223/HCMCOUJS.proc.vi.17.1.2529.2022.
• Dinh Tien Minh et al. (2022). Research on online entrepreneurial activities of university students in Vietnam. Industry and Trade Magazine, ISSN: 0866-7756, No.25, p.138-147.
• Dinh Tien Minh et al. (2022). Enhancing consumer awareness of plastic packaging products through research on the resin identification code system. Industry and Trade Magazine, ISSN 0866-7756, No.1 (01/2022), p.172-179.

2021

• Dinh Tien Minh, Nguyen Doan Nam Han, Tran Cat Tuong, Vo Huynh Song Thi, Nguyen Le Hoai Phuong, & Bui Thi Ngoc Huyen. (2021). Analysis of the influence of online video advertising characteristics on YouTube on viewers' perceived intrusiveness leading to skip or continue watching behavior. Asian Economic and Business Review, 32(10), p.96-119., 32(10), 96–119 Online.
• Dinh Tien Minh et al. (2021). Customer segmentation based on attributes of shopping centers in Ho Chi Minh City. Industry and Trade Magazine, ISSN 0866-7756, No.1 (01/2021), p.64-71.

2015

• Đinh Tiên Minh (2015). Xây dựng mô hình nghiên cứu các yếu tố quyết định sự thu hút khách hàng mua sắm của các trung tâm thương mại tại Thành Phố Hồ Chí Minh: Tham khảo mô hình Châu Âu. European Studies Review, No.8 (179), p.58-71.

2014

• Dinh Tien Minh, Ngo Thi Ngoc Huyen, Nguyen Viet Bang, (2014). Factors determining customer attraction to shopping centers in Ho Chi Minh City. Journal of Economic Development, Special Issue, 06/2014, p.70-86.
• Nguyen Viet Bang, Ngo Thi Ngoc Huyen, Dinh Tien Minh, (2014). Research on the components of Binh Thuan dragon fruit brand equity. Journal of Science and Technology Development, 17(Q3), p.85-94.
• Nguyen Viet Bang, Ngo Thi Ngoc Huyen, Dinh Tien Minh, (2014). Components of brand equity for fresh Vietnamese fruit: The case of Binh Thuan dragon fruit.Journal of Economic Development, No 07/2014, p.61-82.

2005

• Đinh Tiên Minh (2005). Cải cách phương pháp giảng dạy đại học. Journal of Economic Development, No 178, p.10-12.

Books

Compilation

2023

• Editor of the Monograph Online Entrepreneurship of University Students in Vietnam: Theory and Practice. Ho Chi Minh City Economics Publisher. ISBN: 978-604-346-136-7, according to Decision No. 4168/QD-DHKT-QLKHHTQT, dated July 15, 2022.
• Editor of the International Marketing Textbook for undergraduate level, internal circulation. Ho Chi Minh City University of Economics Publishing House. ISBN 978-604-346-122-0.

2021

• B2B Marketing – Case Studies (Volumes 1 and 2) for undergraduate and graduate levels, internal circulation.

2019

• Monograph Consumer Behavior Research in Modern Retail Channels (Shopping Centers) for graduate students and doctoral candidates. Ho Chi Minh City Economics Publisher, ISBN: 978-604-922-663-2. Institutional review board (UEH) acceptance on January 30, 2019.

2018

• Course materials for Business Marketing, Marketing Research, and International Marketing, used in the regular undergraduate program at Ho Chi Minh City University of Economics (UEH).

2014

• Member of the editorial board for International Marketing (3rd Edition, revised and expanded). Editor-in-Chief: Professor Dr. Nguyen Dong Phong, Ho Chi Minh City Economics Publisher, ISBN: 978-604-922-077-7.

2012

• Editor-in-Chief of the Textbook Principles of Marketing, Labor Publishing House.

2009

• Member of the editorial board for the Principles of Marketing reference materials, in collaboration with faculty from the Marketing Department, School of International Business - Marketing, Ho Chi Minh City University of Economics (UEH).

2008

• Member of the editorial board for the International Marketing reference materials, in collaboration with Professor Dr. Nguyen Dong Phong and faculty from the Marketing Department, School of International Business - Marketing, Ho Chi Minh City University of Economics (UEH).
• Member of the editorial board for the book Case Studies for Graduate Business Administration Education in Vietnam, in collaboration with faculty from Ho Chi Minh City University of Economics (UEH), Hanoi University of Agriculture, and Hue University of Economics, funded by the Sasakawa Peace Foundation – Japan.

Translation

2020

• Participated in the translation of Marketing Management, Philip Kotler and Kevin Lane Keller (2016), 15th Edition, McGraw Hill, in collaboration with faculty from the School of International Business - Marketing, Ho Chi Minh City University of Economics (UEH).

2017

• Participated in the translation of Business – A Changing World, O.C. Ferrell, Geoffrey Hirt, and Linda Ferrell (2014), 9th Edition, McGraw Hill, in collaboration with faculty from the School of International Business - Marketing, Ho Chi Minh City University of Economics (UEH).

2016

• Participated in the translation of Introduction to Management Science, Frederic S. Hillier and Mark S. Hillier (2014), 5th Edition, McGraw Hill, in collaboration with faculty from the School of International Business - Marketing, Ho Chi Minh City University of Economics (UEH).

2015

• Participated in the translation of International Marketing, Philip R. Cateora, Mary C. Gilly, and John Graham (2015), 16th Global Edition, McGraw Hill, in collaboration with faculty from the School of International Business - Marketing, Ho Chi Minh City University of Economics (UEH).

2014

• Participated in the translation of Operations and Supply Chain Management, F. Robert Jacobs & Richard B. Chase (2011), 14th Global Edition, McGraw Hill, in collaboration with faculty from the School of International Business - Marketing, Ho Chi Minh City University of Economics (UEH).

Conferences/Workshops

International

2024

• DINH Tien Minh et al., (2024). The Intention of Buying the Virtual Assets in Online Games: A Case of Ho Chi Minh City. The International Conference of Business Theories & Practices (iCOB 2024). University of Economics Ho Chi Minh City, November 2024. ISBN: 978-604-80-8972-6.
• DINH Tien Minh et al., (2024). Unveiling the Influence of User Interface Design on the Continuance Usage Intention of Generation Z on E- Commerce Platforms: A Utilization of the Sor Model in the Context of Vietnam. The 4th International Conference on Marketing in the Connected Age (MICA-2024). Darmstadt University of Applied Sciences, Gadjah Mada University, National Economics University and the University of Finance - Marketing, August 2024. ISBN: 978-604-79-4558-0.
• DINH Tien Minh et al., (2024). The adoption of intention on using Virtual Try On clothes in GenZ's via e-shopping through the TAM-SOR model: A Promises Approach to Minimizing the Carbon Footprint. The 5th  International Conference on Business and Finance (ICBF). University of Economics HCMC – Institut of Business Research, August 2024, ISBN: 9-786044-923604.
• DINH Tien Minh et al., (2024). Shopping in the Algorithmic Age:  Exploring the Impact of AI-driven Personalization, Privacy Concerns, and Information Control as Moderator on Purchase Intentions through Shoppable Videos. The Second International Scientific Conference of Resilience By Technology And Design (RTD 2024) about Fostering & Sustainability. University of Economics Ho Chi Minh City. July 2024, ISBN: 978-604-346-331-6.

2023

• DINH Tien Minh, PHAM Ha Ngoc Anh, VU Phan Minh Tan (2023). The negative effects of social media on the Vietnamese adolescents’ mental health. The 5th International Conference on Business (ICB) – Disruptive Technology and Business Continuity: Sustainability Management, Finance, and Economics in A Changing Business Landscape. Ho Chi Minh Open University. Dec 2023, ISBN: 978-604-79-4375-3.
• DINH Tien Minh & ctg (2023). Research measures the factors impact on panic buying during Covid-19 in Ho Chi Minh City. The 5th International Conference on Business (ICB) – Disruptive Technology and Business Continuity: Sustainability Management, Finance, and Economics in A Changing Business Landscape. Ho Chi Minh Open University. Dec 2023, ISBN: 978-604-79-4375-3.
• DINH Tien Minh & ctg (2023). The way virtual reality impacts behavioural intentions in the
  food online retail industry. The 5th International Conference on Business (ICB) – Disruptive Technology and Business Continuity: Sustainability Management, Finance, and Economics in A Changing Business Landscape. Ho Chi Minh Open University. Dec 2023, ISBN: 978-604-79-4375-3.
• DINH Tien Minh et al., (2023). Perceived hypocrisy, brand distance in luxury branding: multidimensional measurement to CSR skepticism. The Mystique of Luxury Brands Conference (MLB 2023), held by Curtin University and University of Economics Ho Chi Minh City (UEH), Nov 2023. ISBN: 978-604-80-8933-7.
• DINH Tien Minh et al., (2023). Do luxury brands have to trade off for sustainability? The Mystique of Luxury Brands Conference (MLB 2023), held by Curtin University and University of Economics Ho Chi Minh City (UEH), Nov 2023. ISBN: 978-604-80-8933-7.
• DINH Tien Minh et al., (2023). The impact of servant leadership and transformational leadership on employee’s service job performance: a comparative analysis. The Fifth Asia Conference on Business and Economic Studies, held by Journal of Asian Business and Economic Studies -  University of Economics Ho Chi Minh City, Aug 2023. ISBN: 978-604-346-214-2.
• DINH Tien Minh (2023). The impact of privacy concerns on tourists’ data-sharing behaviors: The case of Vietnam. The 2023 International Conference in Management Sciences and Decision Making held by Tamkang University (Tamsui, New Taipei City, Taiwan). May 27, 2023. ISBN 978-626-96101-1-2.

2022

• DINH Tien Minh et al., (2022). Green University: A model of the future. International Conference: Sustainable University Development: Opportunity and Challenge (SUDOC 2022) held by the University of Economics HCMC (UEH), Handong Global University (Korea), University of Auckland (New Zealand), Polytechnic University of Milan (Italy), University of Trieste (Italy), University of Melbourne (Australia), Thammasat University (Thailand), Portland State University (United States of America), National Institute of Technology Calicut (India), Kwangwoon University (Korea), Volgograd State University (Russia), Seoul National University (Korea), United Nations Academic Impact. Dec 2022. ISBN: 978-604-80-7563-7.
• DINH Tien Minh et al., (2022). Emerging Trends In Ethical Consumption Topic Research: A Bibliometrics Approach. The ANZMAC 2022 - Reconnect & Reimagine Conference held by The University of Western Australia, and Curtin University. Dec, 2022. ISSN: 1447-3275.
• DINH Tien Minh et al., (2022). Strategic Marketing Innovation of SMEs In Vietnam In The Digital Age: Impact Of Dynamic Capabilities And Environmental Dynamism. The 10th International Conference on Emerging Challenges (ICECH): Strategic Adaptation in the World of Uncertainties held by the University of Economics Ho Chi Minh City (UEH), Hanoi University of Science and Technology – School of Economics and Management, University of Economics and Business - Vietnam National University, Hanoi, National Economics University – Faculty of Business and Management, The University of Danang – University of Economics, Vietnam National University – International School, Foreign Trade University, University of Hertfordshire (UK), AVSE Global (France) and PPM School of Management (Indonesia). Nov 2022. ISBN: 978-604-397-659-5.
• DINH Tien Minh et al., (2022). Privacy Risk Awareness and Intent To Disclose Personal Information of Users Using Two Social Networks: Facebook And Instagram, The 8th International Conference for Young Researchers in Economics and Business (ICYREB 2022) – Economic Resilience, Recovery, and Growth held by VNU University of Economics and Business (VNU-UEB) in collaboration with the Vietnam Group of Universities in Economics & Business, Foreign Trade University, Thuongmai University, Academy of Finance, Banking Academy of Vietnam, University of Economics Ho Chi Minh City, University of Economics – the University of Danang, Hue College of Economics – Hue University, and University of Economics & Law - VNU Ho Chi Minh City. Oct 2022. ISBN: 978-604-384-777-2.
• DINH Tien Minh et al., (2022). How Does Digital Transformation Impact The Sustainable Development of Fmcg Business?, The 8th International Conference for Young Researchers in Economics and Business (ICYREB 2022) – Economic Resilience, Recovery, and Growth held by VNU University of Economics and Business (VNU-UEB) in collaboration with the Vietnam Group of Universities in Economics & Business, Foreign Trade University, Thuongmai University, Academy of Finance, Banking Academy of Vietnam, University of Economics Ho Chi Minh City, University of Economics – the University of Danang, Hue College of Economics – Hue University, and University of Economics & Law - VNU Ho Chi Minh City. Oct 2022. ISBN: 978-604-384-777-2.
• DINH Tien Minh et al., (2022).The Influence of Covid-19 On Organic Food Purchase Intention And The Intention–Behavior Gap In A New Normal: A Case Study Among Young Consumers In Ho Chi Minh City. The 3rd International Conference on Marketing in the Connected Age (MICA-2022) held by The University of Danang - University of Economics (DUE, Vietnam), London South Bank University (UK), Yokohama National University (Japan), National Economics University (Vietnam), University of Finance - Marketing (Vietnam), and Danang Young Entrepreneurs Association (Vietnam), Oct 2022. ISBN: 9-786047-933723.
• DINH Tien Minh et al., (2022). The impact of emotional intelligence on impulse buying of young TikTok users through review videos in Vietnam. The 3rd International Conference on Marketing in the Connected Age (MICA-2022) is held by The University of Danang - University of Economics (DUE, Vietnam), London South Bank University (UK), Yokohama National University (Japan), National Economics University (Vietnam), University of Finance - Marketing (Vietnam), and Danang Young Entrepreneurs Association (Vietnam), Oct 2022. ISBN: 9-786047-933723.
• DINH Tien Minh, et al., (2022). Sustainable Tourism Development: Challenges and Opportunities of Mekong Delta Area in Vietnam. International Workshop Series Sustainable Mekong (SM 2022) held by University of Economics Ho Chi Minh City, Sep 2022. ISBN: 978-604-346-097-1.
• DINH Tien Minh et al., (2022). Non-Fungible Token (NFT): Millennials’ acceptance toward NFT transaction. The Fourth Asia Conference on Business and Economic Studies, held by Journal of Asian Business and Economic Studies -  University of Economics Ho Chi Minh City, Aug 2022. ISBN: 978-604-346-088-9.
• DINH Tien Minh et al., (2022). The Covid-19 Pandemic and Panic Buying: Evidence in Ho Chi Minh City. International Conference Vietnam’s Economic Recovery and Development In The Context Of Covid – 19 Pandemic. University of Economics - University of HUE. May 2021. ISBN: 978-604-337-506-0.
• DINH Tien Minh et al., (2022). Omnichannel Customer Experience and Its Impact on The Shopping Behavior of Gen Z: Evidence from Vietnam. International Conference Vietnam’s Economic Recovery and Development In The Context Of Covid – 19 Pandemic. University of Economics - University of HUE. May 2021. ISBN: 978-604-337-506-0.
• DINH Tien Minh et al., (2022). The Impact of Working From Home (WFH) On Individual Working Performance In The Covid-19 Pandemic In Ho Chi Minh City. International Conference Vietnam’s Economic Recovery and Development In The Context Of Covid – 19 Pandemic. University of Economics - University of HUE. May 2021. ISBN: 978-604-337-506-0.

2021

• DINH Tien Minh et al. (2021). Understanding the relationship between self-expression and purchase intention in fashion of Gen Z. The International Conference for Young Researchers in Economics and Business (ICYREB). Banking Academy in collaboration with nine member institutions: National Economics University, Foreign Trade University, Thuongmai University, Academy of Finance, University of Economics - VNU Hanoi, Ho Chi Minh City University of Economics (UEH), University of Economics and Law - VNU HCMC, University of Economics - Danang University, and University of Economics - Hue University. December 2021, ISBN: 978-604-343-393-7.
• DINH Tien Minh & NGUYEN Thi Thuy Dung (2021). Influential artists and music in brand co-creation: how does it change brand perception and impact consumer behavior?  The 4th International Conference on Business (ICB) – Digital Transformation for Smart Business-Smart City in A Post-Pandemic World. Ho Chi Minh Open University. Nov 2021, ISBN: 978-604-79-3072-2.
• DINH Tien Minh (2021). Semester Internship in The Form of Collaboration Between Schools and Businesses: Experience Performed at The School of International Business – Marketing, University of Economics Ho Chi Minh City. DUAL Education Workshop. Agence Universitaire de la Francophonie (AUF) and University of Economics HCMC (UEH). August 2021, ISBN 978-604-343-335-7.
• DINH Tien Minh et al., (2021). Emotions and Video Sharing Behavior on Facebook of Young Generation. The 9th International Conference on Emerging Challenges: BUSINESS TRANSFORMATION AND CIRCULAR ECONOMY (ICECH). Hanoi University of Science and Technology, Netnam, CPA Australia, ICAEW, and Global Wales. November 2021, Atlantis Press - Springer Nature, Advances in Economics, Business, and Management Research, Volume 196, p407-414. ISBN: 978-94-6239-462-9, ISSN: 2352-5428.
• DINH Tien Minh et al., (2021). Opportunities For Sustainable Fashion: Student Segment In Ho Chi Minh City. The International Conference on Logistics and Industrial Engineering (ICLIE). Van Lang University, November 2021, ISSN: 2734-956X, ISBN 978-604-308-723-9.
• DINH Tien Minh et al., (2021). Perceived risk of young people in Ho Chi Minh city – Vietnam about sharing other people’s information on Facebook. The International Conference on Post-pandemic Globalization, Innovation and Sustainability. Korean Academic Association of Business Administration (KAABA), Handong UNESCO UNITWIN, June 2021.
• DINH Tien Minh et al., (2021). Technological change: the role of quick response codes in consumer purchases – information retrieval of FMCG industry. The 3rd  International Conference on Business and Finance. University of Economics HCMC – Institut of Business Research – CFVG, June 2021, ISBN: 9-786043-256680.

2020

• DINH Tien Minh et al., (2020). Shopping Orientation – Defined Segments Based on Store – Choice Criteria: Case of Supermarkets in Ho Chi Minh City. The 2nd  International Conference on Business and Finance (ICBF). University of Economics HCMC – Institut of Business Research, August 2020, ISBN: 9-786043-019148.

2019

• DINH Tien Minh et al.,. (2019). Factors influencing the decision of applying to the high-tech transportation companies: the case of Ho Chi Minh City – Vietnam. The 2nd Connect-Us Conference 2019: Digital Transformation-Opportunity and Challenges. Universiti Teknologi Malaysia, BATC Building, UTM Kuala Lumpur, Malaysia, October 2019. eISBN: 978-967-16755-2-6.
• DINH Tien Minh et al,. (2019). Shopping behavior in the new era 4.0: the case of office staff behavior on e-commerce sites in Ho Chi Minh City – Vietnam. International Conference on Business, Big Data, and Decision Sciences. Tokyo University Science, Tokyo, Japan, August 2019. ISSN: 2521-3806.

2017

• DINH Tien Minh (2017). The Role of Mobile Devices in Vietnam Retail Industry. Annual Seminar: Reinventing the Business Marketing in the 4.0 Revolution. School of International Business – Marketing (University of Economics Ho Chi Minh City) and Vietnam Marketing Association, December 2017.

2016

• DINH Tien Minh & PHAM Thi Truc Ly (2016). Factors Affecting the Selection Trends For Buying Imported Confectionery in Supermarket System in Ho Chi Minh City. Proceedings of the 4th IBEA International Conference on Business Economics and Accounting: Exploring competitiveness of SMEs in Globalized Economy. Seoul, Republic of Korea, 14th-16th  September 2016. International Education Organizer Training and Consulting Supported by The Center for The Industry – SMEs – Business Competition Studies of Trisakti University and University of Social Sciences.
• DINH Tien Minh & LE Anh Huyen Tram (2016). Development of Non-store Retail in the Globalization Era. International Seminar on Vietnam Retail Market in the Globalization Integration. School of International Business – Marketing, University of Economics Ho Chi Minh City, June 2016.
• DINH Tien Minh et al.,. (2016). The Retail Market of Mekong Delta Key Economic Region in International Integration Trend. International Seminar on Vietnam Retail Market in the Globalization Integration. School of International Business – Marketing, University of Economics Ho Chi Minh City.

2015

• DINH Tien Minh (2015). An Emerging Marketing Technology: Sensory Marketing Applied in Retail Industry. The 2nd International Conference on The Secret of Japanese Economy: The Truth about Japanese style marketing: Keretsu retailers vs independent retailers. University of Economics HCMC, September 2015.
• DINH Tien Minh (2015). The trend of showrooming and webrooming behaviors: The cases of Western Countries and Vietnam. Proceedings of the 1st International Conference on Cultural Identity and International Trade Integration. School of International Business – Marketing (University of Economics Ho Chi Minh City) and School of Commerce and Location Manager (Stenden University of Applied Science in Emmen, the Netherlands), July 2015.
• DINH Tien Minh (2015). The trend of showrooming and webrooming behaviors of the consumers in Ho Chi Minh City. Proceedings of the 3rd IBEA International Conference on Business Economics and Accounting, p.538-546. Vietnam, 15th-17th April 2015. International Education Organizer Training and Consulting, Hosted by University of Economics Ho Chi Minh City, Supported by VACPA and Embassy of Republic of Indonesia in Viet Nam.

Vietnam

2024

• Dinh Tien Minh et al. (2024). Autonomous motivation for learning foreign languages on mobile applications: The impact of gamification elements. The National Conference on Digital Transformation in Open Education to Promote Lifelong Learning and Build a Learning Society.Hanoi Open University and Ho Chi Minh City Open University, May 2024. ISBN: 978-604-41-2962-4 (Thanh Nien Publishing House).
• Dinh Tien Minh (2024). Online Entrepreneurial Activities of University Students: A Proposal for Ho Chi Minh City University of Economics. Roundtable Discussion: "Sustainable University Development - A Current Imperative Trend" at Ho Chi Minh City University of Economics (UEH), August 2024. ISBN: 9-786043-463415.

2022

• Dinh Tien Minh et al. (2022). Developing a course syllabus and assessing online learning activities using the Blended Learning method. The Roundtable Discussion on Innovating Teaching Methods in the Trend of Digital Transformation at UEH. Ho Chi Minh City University of Economics (UEH), December 2022. ISBN: 978-604-346-126-8 (Ho Chi Minh City Economics Publisher).
• Dinh Tien Minh et al. (2022). Effects of mortality salience on green purchasing behavior. The 2nd National Conference on Reshaping the Global Financial System and Vietnam's Strategy. Ho Chi Minh City University of Economics (UEH), June 2022. ISBN: 978-604-80-6816-5 (Information and Communications Publishing House).
• Dinh Tien Minh et al. (2022). The influence of brand presence in music videos on brand recall and brand attitude. The National Conference on Management, Finance, Accounting, and Commerce (BFAC2022) - Theme: International Context and Local Strategies. Ho Chi Minh City University of Economics and Finance (UEF), April 2022. ISBN: 978-604-79-3149-1 (Finance Publishing House).
• Dinh Tien Minh et al. (2022). Podcasts on Spotify – What Drives Usage Behavior?. The National Conference on Management, Finance, Accounting, and Commerce (BFAC2022) - Theme: International Context and Local Strategies. Ho Chi Minh City University of Economics and Finance (UEF), April 2022. ISBN: 978-604-79-3149-1 (Finance Publishing House).
• Dinh Tien Minh et al. (2022). Digital competence for global citizens: Defining its impacts on occupation suitability within the economics field in Ho Chi Minh City. The 2022 Economics Conference. Organized by the Center for Science and Technology Development for Youth & Ho Chi Minh City Open University, in collaboration with the Ho Chi Minh City Department of Science and Technology, April 2022. Internal circulation.
• Dinh Tien Minh et al. (2022). Enhancing consumer awareness of plastic packaging products through research on the resin identification code system. The City-Level Scientific Conference: Vietnam's Foreign Trade in the 4.0 Era. Ho Chi Minh City University of Technology (HUTECH), Ho Chi Minh City University of Economics and Finance (UEF), University of Finance and Marketing (UFM), and Ho Chi Minh City University of Food Industry (HUFI), January 2022. ISBN: 978-604-79-3060-9 (Finance Publishing House).

2021

• Dinh Tien Minh and Vo Ha Quang Dinh (2021). Developing a course syllabus using the blended learning approach. The 2021 National Conference on Blended Learning - A Modern Teaching Method for Economics Disciplines. International School of Business (ISB), Ho Chi Minh City University of Economics (UEH), December 2021. ISBN: 978-604-80-6126-5 (Information and Communications Publishing House).
• Dinh Tien Minh and Pham Thi Truc Ly (2021). Evaluating online learning activities: Which method is effective for UEH? The 2021 National Conference on Blended Learning - A Modern Teaching Method for Economics Disciplines. International School of Business (ISB), Ho Chi Minh City University of Economics (UEH), December 2021. ISBN: 978-604-80-6126-5 (Information and Communications Publishing House).
• Dinh Tien Minh and Le Hong Tran (2021). Research on the linked tourism experience of Thailand and recommendations for the four provinces of Phu Yen, Binh Dinh, Dak Lak, and Gia Lai. The Conference on the Digital Transformation Revolution and Challenges for Tourism Businesses. Institute of Tourism, Ho Chi Minh City University of Economics (UEH), July 2021. ISBN: 978-604-922-987-9 (Ho Chi Minh City Economics Publisher).
• Dinh Tien Minh, Le Phuong Vy, Le Nhat Quyen, Nguyen Viet Hoang, Tran Thi Tuyet Nhung, and Phan Tran Ngoc Khanh (2021). AI – The Education Revolution: Speaking with ELSA. The City-Level Scientific Conference: Marketing in the 4.0 Era. Ho Chi Minh City University of Technology (HUTECH), Ho Chi Minh City University of Economics and Finance (UEF), Banking University of Ho Chi Minh City, University of Finance and Marketing (UFM), and Ho Chi Minh City University of Food Industry (HUFI), July 2021. ISBN: 978-604-79-2799-9 (Finance Publishing House).
• Dinh Tien Minh, Tran Vy Dung, Le Thi My Duyen, Nguyen Tran Nguyet Minh, Nguyen Thi Anh Thu, and Nguyen Hoang Thai (2021). Data breaches and user reactions: Examining the Facebook platform. The City-Level Scientific Conference: Marketing in the 4.0 Era. Ho Chi Minh City University of Technology (HUTECH), Ho Chi Minh City University of Economics and Finance (UEF), Banking University of Ho Chi Minh City, University of Finance and Marketing (UFM), and Ho Chi Minh City University of Food Industry (HUFI), July 2021. ISBN: 978-604-79-2799-9 (Finance Publishing House).
• Dinh Tien Minh, Doi Thi My Duyen, Vo Huynh Hong Ngoc, Ngo Khanh Nguyen, and Nguyen Tran Mai Trinh (2021). Generation Z's understanding of product composition and the purchase decision process for skincare products. The City-Level Scientific Conference: Marketing in the 4.0 Era. Ho Chi Minh City University of Technology (HUTECH), Ho Chi Minh City University of Economics and Finance (UEF), Banking University of Ho Chi Minh City, University of Finance and Marketing (UFM), and Ho Chi Minh City University of Food Industry (HUFI), July 2021. ISBN: 978-604-79-2799-9 (Finance Publishing House).

2020

• Dinh Tien Minh and Le Thi Hong Van (2020). The decision to choose online distribution on e-commerce platforms: A study of the personal care and beauty industry. Scientific Conference: The Digital Transformation Process of the Vietnamese Economy: Technology, Markets, and Policies at Ho Chi Minh City University of Economics (UEH). Ho Chi Minh City University of Economics (UEH). ISBN: 978-604-922-919-0.
• Dinh Tien Minh (2020). Online teaching and learning: Difficult but not discouraging. Scientific Roundtable: Teaching and Learning in the Era of the 4.0 Revolution at Ho Chi Minh City University of Economics (UEH). Ho Chi Minh City University of Economics (UEH). ISBN: 978-604-804-681-1.

2019

• Dinh Tien Minh (2019). Innovating teaching and learning in the digital age: Opportunities and challenges for educational institutions: "Non Stop Highway". Scientific Roundtable: Enhancing Innovation in Teaching and Learning in the Context of Digital Technology at Ho Chi Minh City University of Economics (UEH). Ho Chi Minh City University of Economics (UEH). ISBN: 978-604-922-769-1.

2017

• Pham Thanh Thuy Vy and Dinh Tien Minh (2017). The initial round of a viral wave in the digital age and the situation of the electronics industry in Vietnam. The Annual Conference on Commerce: Trade Interactions between Vietnam and the World. School of International Business - Marketing, Ho Chi Minh City University of Economics (UEH), November 2017.
• Dinh Tien Minh and Le Hong Tran (2017). Research on search behavior and choice of travel methods: A case study of Da Nang City residents. Conference Name: Information Technology Applications in Tourism: Trends and Proactive Solutions for Vietnam's Tourism Industry Integration. pp. 228-245. Ho Chi Minh City, May 26, 2017. Institute of Tourism, Ho Chi Minh City University of Economics (UEH).
• Dinh Tien Minh (2017). Current status of English language teaching and solutions to improve English proficiency for UEH students. The Scientific Conference: Teaching and Assessment Methods for Advanced International Programs at Ho Chi Minh City University of Economics (UEH). School of International Business - Marketing, Ho Chi Minh City University of Economics (UEH), April 2017.

2016

• Dinh Tien Minh (2016). Developing online retail trade in Ho Chi Minh City during the period of international economic integration. The Scientific Conference: Developing Online Retail Trade in Ho Chi Minh City. Ho Chi Minh City University of Economics (UEH), November 2016.
• Dinh Tien Minh et al. (2016). Research on Ho Chi Minh City consumers' attitudes towards online advertising on Facebook. The Scientific Conference: Developing Online Retail Trade in Ho Chi Minh City. Ho Chi Minh City University of Economics (UEH), November 2016.
• Dinh Tien Minh (2016). Impacts of joining AEC and TPP on the Vietnamese insurance market. The Scientific Conference: Joining AEC and TPP: Opportunities and Challenges for the Vietnamese Insurance Market. Ho Chi Minh City University of Economics (UEH), May 2016.

2014

• Dinh Tien Minh (2014). Challenges of the Vietnamese retail market in the ASEAN Economic Community. The Scientific Conference: Vietnam in the ASEAN Economic Community from 2015. Ho Chi Minh City University of Economics (UEH), October 2014.
• Dinh Tien Minh (2014). Japan's experience in developing supporting industries. The Scientific Conference: Current Status, Orientation, and Solutions for the Development of Vietnam's Supporting Industries. Central Economic Commission and Ho Chi Minh City University of Economics, July 2014.
• Dinh Tien Minh (2014). Assessing the current status, potential, and development needs of Vietnam's supporting industries. The Scientific Conference: Current Status, Orientation, and Solutions for the Development of Vietnam's Supporting Industries. Central Economic Commission and Ho Chi Minh City University of Economics, July 2014.

2013

• Dinh Tien Minh (2013). Understanding Scientific Research and the Current State of Research Activities at Universities in Vietnam. The 2nd Summary Conference on Student and Young Lecturer Research Activities in Economics and Business Administration Universities. Ho Chi Minh City University of Economics (UEH).

2012

• Dinh Tien Minh (2012). High-quality Undergraduate Training Program. Conference on the First-Year Review of the High-Quality Bachelor's Program. Ho Chi Minh City University of Economics (UEH).

2010

• Dinh Tien Minh (2010). Solutions to improve the quality of thesis supervision. Paper presented at the Scientific Conference of the School of International Business - Marketing, Ho Chi Minh City University of Economics (UEH).

2007

• Dinh Tien Minh (2007). Reforming university teaching methods. Paper presented at the Scientific Conference: Innovating Training Activities to Meet the Needs of Learners and Employers. Ho Chi Minh City University of Economics (UEH).

Podcasts

2022

• Blended Learning and the Hybrid Learning Method at Ho Chi Minh City University of Economics (UEH) (Link).
• Sustainable Tourism Development: Challenges and Opportunities in the Mekong Delta Region (Link) (Link to Diễn đàn Doanh nghiệp Newspaper).

The Press

2023

• Thanh Hoa (May 12, 2023). Vietnamese cosmetics "die" due to counterfeits and poor PR. Phu Nu Newspaper, No. 51, p.5 (Link ePaper) (Ho Chi Minh City Women's Newspaper Online Link).
• Dinh Tien Minh (February 2023). Effective Brand Marketing Secrets. Phu Nu Newspaper.

2022

• Hang Tran (2022). Dr. Dinh Tien Minh: "To protect privacy, users must accept irrelevant, unrewarding advertising that doesn't meet their needs." Advertising Vietnam (Link).

2013

• Thao Ninh (January 4, 2013). Lecturer Dinh Tien Minh: "Simplicity is Differentiation". VNexpress, Success Secrets Section (Link).

2025

• • Young Researcher Awards: 2 Giải A, 1 Giải B, 2 Giải C và 3 Đạt (Awards List).

2024

• • Consolation Prize, 2024 Science and Technology Award for Students in Higher Education Institutions, Ministry of Education and Training.. Perceived Hypocrisy, Brand Distance in Luxury Branding: Multidimensional Measurement to CSR Skepticism.
  • Young Researcher Awards: 1 Giải A, 9 Giải B, 8 Giải C, 1 Giải Khuyến khích (Awards List) (DS nhận giải tại Liên hoan Giải thưởng).

2023

• • Consolation Prize, 25th Euréka Science Research Awards for Students: Ho Thi Tam Dieu, Nguyen Thi Thuy Linh, Tran Thi Le Na, Le Hieu Ngan, Thai Ngoc Bich Tram. Does the Metaverse Education Application Platform have the potential to transform learning form in educational institutions in the future? (Link)
  • Ministry-Level Consolation Prize, Student Scientific Research Awards in Higher Education Institutions: Tran Thanh Thuy, Nguyen Thai Nguyen, Nguyen Hong Xuan Nhung, Ho Huynh Xuan Trang, Nguyen Tran Yen Nhi. Non-Fungible Token (NFT): Millennials' Acceptance Toward NFT Transaction (Link).
  • Young Researcher Awards: 3 A Prizes, 8 B Prizes (Awards List).
  • UEH 500: 3 Prizes (KQM71, KQM103, CTD14).
  • KQM-AR: 16 A Prizes, 1 B Prize (Awards List).

2022

• • First Prize, Ministry-Level Student Scientific Research Awards in Higher Education Institutions: First Prize, Ministry-Level Student Scientific Research Awards in Higher Education Institutions: Nguyen Ngoc Lan Huong, Pham Thi Thuy Kieu, Hoang Thuy Oanh, Nguyen Le Anh Duy, Truong Nguyen Hoang Long. Emotions and Viral Video Haring Behavior of Young Generation on Facebook. Emotions and Viral Video Haring Behavior of Young Generation on Facebook (Link UEH) (Link Báo Thanh Niên).
  • Third Prize, Ministry-Level Student Scientific Research Awards in Higher Education Institutions. Nguyễn Thu Trang, Đào Anh Duy, Nguyễn Thị Uyển Nhi, Lương Tuấn Kiệt, Phạm Thị Thúy Kiều. Omnichannel Customer Experience and Its Impact on The Shopping Behavior of Gen Z: Evidence From Vietnam.
  • Third Prize, Ministry-Level Student Scientific Research Awards in Higher Education Institutions. Nguyen Hong Ty, Nguyen Phuong Thao, Ly Tran Thuy Duyen, Nguyen Tran Van Anh, Tran Thao Suong. Understanding The Relationship Between Self-Expression And Purchase Intention In Fashion Of Gen Z.
  • Young Researcher Awards: 8 A Prizes, 10 B Prizes, 1 C Prize (Awards List).
  • UEH 500: 3 Prizes (KQM06, KQM23, KQM45).
  • KQM-AR: 6 A Prizes, 2 B Prizes.

2021

• • A Prize (Excellent): Nguyen Thi Le Thuy, Le Thuy Nhien, Nguyen Tran Phuong Vy (2021). Study about the technological change: the role of quick response codes (QR) in consumer purchases – information retrieval of goods in the fast-moving consumer goods industry. Young Researcher, UEH.
  • B Prize (Good): Tran Nhat Uyen, Nguyen Thi Kieu My, Thai Thi Thuy Duong, Le Quoc Huy (2021). The Influence of Electronic Word-of-Mouth (eWOM) via Review Videos on the Intention to Choose Da Nang City as a Tourist Destination among Residents of Ho Chi Minh City. Young Researcher, UEH.
  • B Prize (Good): Tran Thi Anh Hong, Do Thi Huyen Trang (2021). Research on Customer Expectations of Delivery Services When Purchasing Electronic Products on E-commerce Platforms in Ho Chi Minh City.. Young Researcher, UEH.

2020

• • Second Prize, Ministry-Level Student Scientific Research Award: Truong Thanh Vy, Nguyen Ngoc Bao Chau, Tran Thu Phuong, Tran Phuoc Kim Ngan, Duong Doan Quynh Anh (2020). Study About Changes In Consumer Perception In FMCG When Interacting With Augmented Reality Advertisements.
  • B Prize (Good): To Nguyen Huu Tuyet, Nguyen Thi Phuong Thanh, Vu Thanh Binh, Pham Thi Nhat Le, Nguyen Hoang Yen Nhi (2020). Research on the Demand for Traditional Eastern Medicine in Ho Chi Minh City. Young Researcher, UEH.
  • B Prize (Good): Nguyen Quang Hung, Chau Thanh Tu, Le Hoang Thien, Nguyen Thanh Ngoc, Pham Quang Duy (2020). Factors Influencing Students' Perceptions of Green Products in Ho Chi Minh City. Young Researcher, UEH.

2019

• • A Prize, Young Researcher, UEH:. Phan Linh Phuong, Nguyen Ha Que Anh, Phan Ngoc Chau Ngan, Nguyen Anh Ngoc (2019). Factors Influencing Purchase Decisions: The Case of Social Media Platforms.
  • A Prize, Young Researcher, UEH:Bui Tra My, Pham Ngoc Huyen, Hoang Thi Lan Anh, Truong Pham Thao Nguyen, Dang Thuy Hang (2019). Understanding the Factors Influencing the Decision to Donate Organs and Tissues After Death Among Adults in Ho Chi Minh City..

Commemorative Medals and Certificates of Merit

2022

• Certificate of Merit: Outstanding Performance for Two Consecutive Years from the Academic Year 2019-2020 to the Academic Year 2020-2021 by the Minister of Education and Training of Vietnam, Nguyen Kim Son (Decision No. 942/QĐ-BGDĐT dated April 6, 2022).

2017

• Certificate of Merit: For outstanding performance in duties from 2014-2015 to 2015-2016 by the Minister of Education and Training of Vietnam, Phung Xuan Nha (Decision No. 753/QĐ-BGDĐT dated March 13, 2017).

2014

• Commemorative Medal: For the Cause of Education, for contributions to the education and training sector of the country by the Minister of Education and Training of Vietnam, Pham Vu Luan (Decision No. 3573/QĐ-BGDĐT dated September 10, 2014).

2006

• Certificate of Merit: For outstanding achievement in guiding students to win the national first prize in the 'Scientific Research Award for Economics Students' by the Minister of Education and Training of Vietnam, Nguyen Thien Nhan (Decision No. 7555/QĐ-BGDĐT dated December 22, 2006).

Certificates of Commendation and Recognition

2025

• Title: TOP 1 Lecture of Year at UEH Awards 2025 (Link).

2024

• Title: Consolation Prize in the 'My Electronic Lecture Competition' (Economics Division) for the 2022-2023 academic year, organized by the Ho Chi Minh City Federation of Labor.

2023

• Title: TOP 3 Lecture of Year at UEH Awards 2023 (Link).
• Certificate of Commendation: For outstanding achievements in guiding student scientific research activities during the period 2020-2022 (Decision No. 367/QĐ-ĐHKT-QTNNL dated February 23, 2023) (Link).

2022

• Certificate of Commendation: First Prize in the 2022 Economics Scientific Conference: 'Green Growth, Sustainable Development, Financial Development, and Human Capital to Promote Economic Recovery Post-COVID-19 Pandemic' (Decision No. 05-QĐKT/KHCNT dated April 8, 2022).
• Certificate of Commendation: For guiding students to achieve high results in scientific research in 2021 (Decision No. 970/QĐ-ĐHKT-QTNNL dated April 14, 2022).
• Certificate of Recognition: For guiding students to achieve the First Prize in the Science and Technology Awards for Students in Higher Education Institutions in 2022 by the Department of Science, Technology, and Environment (Decision No. 4273/QĐ-BGDĐT, dated February 14, 2022).
• Certificate of Recognition: For guiding students to achieve the Third Prize in the Science and Technology Awards for Students in Higher Education Institutions in 2022 by the Department of Science, Technology, and Environment (Decision No. 4273/QĐ-BGDĐT, dated February 14, 2022).

2021

• Title: TOP 7 Lecture of Year at UEH Awards 2021 (Link).
• Certificate of Commendation: Outstanding Lecturer of the Year 2020-2021 at the University of Economics Ho Chi Minh City (UEH University) (Decision No. 1680/QĐ-ĐHKT-QTNNL dated June 11, 2021).
• Certificate of Merit: Outstanding Faculty Advisor for Student Scientific Research 2020 (Decision No. 1262/QD-DHKT-QTNNL dated April 26, 2021)

2020

• Certificate of Commendation: Outstanding Lecturer of the Year 2019-2020 at the University of Economics Ho Chi Minh City (UEH University) (Decision No. 675/QĐ-ĐHKT-NS dated March 2, 2020).

• Favorite Sports: Badminton, Yoga.
• Other Interests: Traveling, Swimming, Walking, Community Activities, Reading.
• Countries Visited:
  • North America: USA (California), Canada (Vancouver).
  • Australia: Australia (Perth, Sydney), New Zealand (Wellington).
  • Africa: Morocco (Marrakech), Egypt (Cairo, Alexandria).
  • Europe: Italy, France, Belgium, Monaco, Vatican, Switzerland, Netherlands, Norway, Denmark, Sweden, Finland, Spain, Greece, Austria.
  • Asia: Hong Kong, Qatar (Doha), Japan (Tokyo), Thailand, Singapore, Malaysia, Indonesia, Cambodia, Laos, Philippines, Taiwan, Maldives, Myanmar, China (Tongren, Zhangjiajie, Fenghuang Ancient Town).

• Prof. Dr. Nguyen Dong Phong, Chairman of the University Council, University of Economics Ho Chi Minh City (UEH University).
• Prof. Dr. Su Dinh Thanh, Rector, University of Economics Ho Chi Minh City (UEH University).
• Assoc. Prof. Dr. Bui Thanh Trang, Dean of the College of Business (COB), University of Economics Ho Chi Minh City (UEH University).
• Dr. Ngo Thi Ngoc Huyen, Former Vice Dean of the Faculty of International Business & Marketing, University of Economics Ho Chi Minh City (UEH University).
• Assoc. Prof. Dr. Emmanuel BECK, Professor of Management, University of Lyon II, France.
• Phillipe BOUCHARD, Former Head of the Representative Office of Legrand Group in Vietnam – France.
• Vo Duy Dao, Former Executive Director, Viet Dragon Securities Corporation.