{"id":6176,"date":"2025-05-12T12:59:37","date_gmt":"2025-05-12T12:59:37","guid":{"rendered":"https:\/\/dinhtienminh.net\/?p=6176"},"modified":"2025-09-20T03:38:03","modified_gmt":"2025-09-20T03:38:03","slug":"xu-huong-kenh-ban-le-hien-dai-nam-2025-diem-moi-theo-bao-cao-tu-qme","status":"publish","type":"post","link":"https:\/\/dinhtienminh.net\/en\/xu-huong-kenh-ban-le-hien-dai-nam-2025-diem-moi-theo-bao-cao-tu-qme\/","title":{"rendered":"Xu h\u01b0\u1edbng k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i n\u0103m 2025: \u0110i\u1ec3m m\u1edbi theo b\u00e1o c\u00e1o t\u1eeb Q&#038;Me"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00e1o c\u00e1o xu h\u01b0\u1edbng k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i t\u1ea1i Vi\u1ec7t Nam 2025 do Q&amp;Me th\u1ef1c hi\u1ec7n cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i, s\u1ef1 d\u1ecbch chuy\u1ec3n gi\u1eefa c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ed1 li\u1ec7u trong b\u00e1o c\u00e1o c\u0169ng cho th\u1ea5y c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. V\u1edbi d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng, b\u00e1o c\u00e1o kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c doanh nghi\u1ec7p nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng m\u00e0 c\u00f2n ch\u1ec9 r\u00f5 th\u00e1ch th\u1ee9c c\u1ea7n th\u00edch \u1ee9ng trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6163\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/thumbnail-cao-cao-xu-huong-kenh-ban-le.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/thumbnail-cao-cao-xu-huong-kenh-ban-le.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/thumbnail-cao-cao-xu-huong-kenh-ban-le-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/thumbnail-cao-cao-xu-huong-kenh-ban-le-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>1. B\u1ee9c tranh ti\u00eau d\u00f9ng \u0111ang \u0111\u1ed5i chi\u1ec1u m\u1ea1nh m\u1ebd<\/h2>\n<p style=\"text-align: justify;\">T\u00ednh \u0111\u1ebfn n\u0103m 2025, Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t giai \u0111o\u1ea1n b\u00f9ng n\u1ed5 ti\u00eau d\u00f9ng r\u00f5 r\u1ec7t, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u01a1 c\u1ea5u d\u00e2n s\u1ed1 v\u00e0ng, t\u1ea7ng l\u1edbp trung l\u01b0u t\u0103ng nhanh v\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00f4 th\u1ecb h\u00f3a m\u1ea1nh m\u1ebd. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i \u2013 v\u1edbi c\u00e1c m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, si\u00eau th\u1ecb, chu\u1ed7i c\u1eeda h\u00e0ng chuy\u00ean bi\u1ec7t \u2013 \u0111\u00e3 v\u00e0 \u0111ang kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i ch\u1ee7 l\u1ef1c trong h\u1ec7 sinh th\u00e1i ti\u00eau d\u00f9ng m\u1edbi.<\/p>\n<p style=\"text-align: justify;\">Theo b\u00e1o c\u00e1o do Q&amp;Me (Asia Plus Inc.) th\u1ef1c hi\u1ec7n, s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng hi\u1ec7n \u0111\u1ea1i t\u1ea1i Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh \u1edf nhi\u1ec1u ph\u00e2n kh\u00fac \u2013 b\u1ea5t ch\u1ea5p nh\u1eefng bi\u1ebfn \u0111\u1ed9ng t\u1eeb d\u1ecbch b\u1ec7nh v\u00e0 \u00e1p l\u1ef1c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2>2. T\u0103ng tr\u01b0\u1edfng t\u1ed5ng th\u1ec3 ng\u00e0nh b\u00e1n l\u1ebb n\u0103m 2024 \u2013 2025<\/h2>\n<ul>\n<li style=\"text-align: justify;\">Doanh thu to\u00e0n ng\u00e0nh b\u00e1n l\u1ebb \u0111\u1ea1t 6.391 ngh\u00ecn t\u1ef7 VND, t\u0103ng 9% so v\u1edbi n\u0103m tr\u01b0\u1edbc.<\/li>\n<li style=\"text-align: justify;\">Doanh thu nh\u00f3m h\u00e0ng ti\u00eau d\u00f9ng b\u00e1n l\u1ebb t\u0103ng 8,3%.<\/li>\n<\/ul>\n<figure id=\"attachment_6164\" aria-describedby=\"caption-attachment-6164\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6164 size-full\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-ban-le.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-ban-le.jpg 800w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-ban-le-768x576.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-ban-le-16x12.jpg 16w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-6164\" class=\"wp-caption-text\"><em>H\u00ecnh \u1ea3nh tr\u00edch t\u1eeb b\u00e1o c\u00e1o c\u1ee7a Xu h\u01b0\u1edbng k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i do Q&amp;Me th\u1ef1c hi\u1ec7n<\/em><\/figcaption><\/figure>\n<p style=\"text-align: justify;\">S\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb Vi\u1ec7t Nam trong n\u0103m 2024 ph\u1ea3n \u00e1nh kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd sau giai \u0111o\u1ea1n gi\u00e1n \u0111o\u1ea1n b\u1edfi \u0111\u1ea1i d\u1ecbch COVID-19. \u0110\u00e1ng ch\u00fa \u00fd, m\u1ee9c t\u0103ng 9% to\u00e0n ng\u00e0nh v\u00e0 8,3% \u1edf nh\u00f3m b\u00e1n l\u1ebb h\u00e0ng h\u00f3a cho th\u1ea5y s\u1ef1 tr\u1edf l\u1ea1i t\u00edch c\u1ef1c c\u1ee7a s\u1ee9c mua.. C\u00e1c chu\u1ed7i b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng ti\u1ec7n l\u1ee3i v\u00e0 si\u00eau th\u1ecb, \u0111ang khai th\u00e1c t\u1ed1t xu h\u01b0\u1edbng ti\u00eau d\u00f9ng \u201cd\u1ec5 ti\u1ebfp c\u1eadn \u2013 ti\u1ebft ki\u1ec7m th\u1eddi gian \u2013 tr\u1ea3i nghi\u1ec7m to\u00e0n di\u1ec7n\u201d. Trong b\u1ed1i c\u1ea3nh n\u00e0y, vai tr\u00f2 c\u1ee7a d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c tr\u01b0ng b\u00e0y t\u1ea1i \u0111i\u1ec3m b\u00e1n v\u00e0 t\u1ed1i \u01b0u h\u00f3a danh m\u1ee5c s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n<h2>3. C\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i: Ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng nh\u01b0ng ph\u00e2n h\u00f3a r\u00f5 n\u00e9t<\/h2>\n<ul>\n<li style=\"text-align: justify;\">Ministop v\u00e0 7-Eleven t\u0103ng tr\u01b0\u1edfng m\u1ea1nh: S\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng t\u0103ng \u0111\u1ec1u qua c\u00e1c n\u0103m, \u0111\u1eb7c bi\u1ec7t 7-Eleven t\u0103ng g\u1ea7n g\u1ea5p \u0111\u00f4i t\u1eeb 66 (2022) l\u00ean 130 (2025).<\/li>\n<li style=\"text-align: justify;\">GS25 m\u1edf r\u1ed9ng \u1ed5n \u0111\u1ecbnh: T\u1eeb 133 c\u1eeda h\u00e0ng n\u0103m 2022, t\u0103ng \u0111\u1ec1u l\u00ean 236 v\u00e0o n\u0103m 2025.<\/li>\n<li style=\"text-align: justify;\">FamilyMart gi\u1ea3m nh\u1eb9, t\u1eeb \u0111\u1ec9nh 160 c\u1eeda h\u00e0ng (2024) xu\u1ed1ng 140 (2025), cho th\u1ea5y xu h\u01b0\u1edbng \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i m\u1ea1ng l\u01b0\u1edbi.<\/li>\n<li style=\"text-align: justify;\">Circle K duy tr\u00ec v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng kh\u00f4ng \u0111\u1ed5i t\u1eeb 2024 \u0111\u1ebfn 2025 \u1edf m\u1ee9c 499.<\/li>\n<\/ul>\n<figure id=\"attachment_6165\" aria-describedby=\"caption-attachment-6165\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6165\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-cua-hang-tien-loi.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-cua-hang-tien-loi.jpg 800w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-cua-hang-tien-loi-768x576.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-cua-hang-tien-loi-16x12.jpg 16w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-6165\" class=\"wp-caption-text\"><em>H\u00ecnh \u1ea3nh tr\u00edch t\u1eeb b\u00e1o c\u00e1o c\u1ee7a Xu h\u01b0\u1edbng k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i do Q&amp;Me th\u1ef1c hi\u1ec7n<\/em><\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Th\u1ecb tr\u01b0\u1eddng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i t\u1ea1i Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e2n h\u00f3a r\u00f5 r\u1ec7t trong chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Trong khi Ministop v\u00e0 7-Eleven ghi nh\u1eadn \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng, v\u1edbi m\u1ee9c t\u0103ng l\u1ea7n l\u01b0\u1ee3t l\u00e0 67% v\u00e0 g\u1ea7n 100% t\u1eeb n\u0103m 2022 \u0111\u1ebfn 2025, th\u00ec Circle K \u2013 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng \u2013 \u0111\u00e3 \u0111\u1ea1t \u0111\u1ec9nh m\u1edf r\u1ed9ng v\u00e0 duy tr\u00ec s\u1ed1 l\u01b0\u1ee3ng \u1ed5n \u0111\u1ecbnh \u1edf m\u1ee9c 499 c\u1eeda h\u00e0ng t\u1eeb n\u0103m 2024. GS25 c\u0169ng cho th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng b\u00e0i b\u1ea3n khi t\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c qua t\u1eebng n\u0103m, ch\u1ea1m m\u1ed1c 236 c\u1eeda h\u00e0ng n\u0103m 2025. Ng\u01b0\u1ee3c l\u1ea1i, FamilyMart c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eefng l\u1ea1i, th\u1eadm ch\u00ed gi\u1ea3m t\u1eeb 160 xu\u1ed1ng c\u00f2n 140 c\u1eeda h\u00e0ng \u2013 kh\u1ea3 n\u0103ng cao li\u00ean quan \u0111\u1ebfn t\u00e1i c\u1ea5u tr\u00fac ho\u1eb7c t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh. B\u1ee9c tranh n\u00e0y cho th\u1ea5y cu\u1ed9c c\u1ea1nh tranh trong ng\u00e0nh \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n m\u1edbi, n\u01a1i nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u0103ng t\u1ed1c \u0111\u1ed5i m\u1edbi v\u00e0 m\u1edf r\u1ed9ng s\u1ebd gi\u00e0nh l\u1ee3i th\u1ebf, trong khi nh\u1eefng \u0111\u01a1n v\u1ecb thi\u1ebfu s\u1ef1 linh ho\u1ea1t c\u00f3 nguy c\u01a1 b\u1ecb thu h\u1eb9p th\u1ecb ph\u1ea7n.<\/p>\n<h2>4. Chu\u1ed7i m\u1ef9 ph\u1ea9m: B\u00f9ng n\u1ed5 nh\u1edd Hasaki \u2013 th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba d\u1eabn \u0111\u1ea7u<\/h2>\n<ul>\n<li style=\"text-align: justify;\">Hasaki t\u0103ng tr\u01b0\u1edfng b\u1ee9t ph\u00e1, m\u1edf r\u1ed9ng t\u1eeb 172 l\u00ean 252 c\u1eeda h\u00e0ng trong 1 n\u0103m (+47%).<\/li>\n<li style=\"text-align: justify;\">Guardian ti\u1ebfp t\u1ee5c t\u0103ng \u0111\u1ec1u, \u0111\u1ea1t 125 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2025 (+20%).<\/li>\n<li style=\"text-align: justify;\">The Body Shop v\u00e0 The Face Shop thu h\u1eb9p ho\u1ea1t \u0111\u1ed9ng, l\u1ea7n l\u01b0\u1ee3t gi\u1ea3m 27% v\u00e0 13% s\u1ed1 c\u1eeda h\u00e0ng.<\/li>\n<\/ul>\n<figure id=\"attachment_6166\" aria-describedby=\"caption-attachment-6166\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6166\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-my-pham.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-my-pham.jpg 800w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-my-pham-768x576.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-my-pham-16x12.jpg 16w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-6166\" class=\"wp-caption-text\"><em>H\u00ecnh \u1ea3nh tr\u00edch t\u1eeb b\u00e1o c\u00e1o c\u1ee7a Xu h\u01b0\u1edbng k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i do Q&amp;Me th\u1ef1c hi\u1ec7n<\/em><\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Ng\u00e0nh b\u00e1n l\u1ebb m\u1ef9 ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam \u0111ang chuy\u1ec3n d\u1ecbch m\u1ea1nh m\u1ebd khi c\u00e1c chu\u1ed7i \u0111a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Hasaki v\u00e0 Guardian gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n, trong khi c\u00e1c c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m mang th\u01b0\u01a1ng hi\u1ec7u ri\u00eang nh\u01b0 The Body Shop v\u00e0 The Face Shop c\u00f3 d\u1ea5u hi\u1ec7u thu h\u1eb9p quy m\u00f4. C\u1ee5 th\u1ec3, Hasaki ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng 47%, cho th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng nhanh v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Guardian \u2013 chu\u1ed7i b\u00e1n l\u1ebb ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 s\u1eafc \u0111\u1eb9p quen thu\u1ed9c \u2013 c\u0169ng gi\u1eef v\u1eefng \u0111\u00e0 t\u0103ng v\u1edbi m\u1ee9c t\u0103ng 20% trong n\u0103m 2025. Ng\u01b0\u1ee3c l\u1ea1i, The Body Shop gi\u1ea3m t\u1eeb 41 c\u00f2n 30 c\u1eeda h\u00e0ng, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng -27%, trong khi The Face Shop gi\u1ea3m c\u00f2n 28 c\u1eeda h\u00e0ng (-13%), ph\u1ea3n \u00e1nh th\u00e1ch th\u1ee9c trong vi\u1ec7c duy tr\u00ec m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp gi\u1eefa b\u1ed1i c\u1ea3nh c\u1ea1nh tranh \u0111a k\u00eanh. Di\u1ec5n bi\u1ebfn n\u00e0y cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean n\u01a1i c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn, gi\u00e1 c\u1ea3 c\u1ea1nh tranh v\u00e0 d\u1ecbch v\u1ee5 ti\u1ec7n l\u1ee3i \u2013 y\u1ebfu t\u1ed1 gi\u00fap c\u00e1c chu\u1ed7i t\u1ed5ng h\u1ee3p m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n nhanh ch\u00f3ng.<\/p>\n<h2>5. Ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m: T\u0103ng tr\u01b0\u1edfng m\u1ea1nh t\u1ea1i c\u00e1c t\u1ec9nh \u2013 Long Ch\u00e2u v\u00e0 Pharmacity chi\u1ebfm \u01b0u th\u1ebf<\/h2>\n<ul>\n<li style=\"text-align: justify;\">T\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 thu\u1ed1c chu\u1ed7i t\u0103ng h\u01a1n 7 l\u1ea7n t\u1eeb n\u0103m 2019 (492 c\u1eeda h\u00e0ng) l\u00ean \u0111\u1ebfn 3.459 v\u00e0o n\u0103m 2025.<\/li>\n<li style=\"text-align: justify;\">S\u1ef1 m\u1edf r\u1ed9ng m\u1ea1nh nh\u1ea5t di\u1ec5n ra t\u1ea1i c\u00e1c t\u1ec9nh th\u00e0nh ngo\u00e0i TP.HCM v\u00e0 H\u00e0 N\u1ed9i, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng t\u1ea1i khu v\u1ef1c n\u00e0y t\u0103ng t\u1eeb 103 (2019) l\u00ean \u0111\u1ebfn 2.169 (2025).<\/li>\n<li style=\"text-align: justify;\">An Khang gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng trong n\u0103m qua, trong khi Pharmacity v\u00e0 Long Ch\u00e2u v\u1eabn l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng to\u00e0n th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<figure id=\"attachment_6167\" aria-describedby=\"caption-attachment-6167\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6167\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-duoc-pham.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-duoc-pham.jpg 800w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-duoc-pham-768x576.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-duoc-pham-16x12.jpg 16w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-6167\" class=\"wp-caption-text\"><em>H\u00ecnh \u1ea3nh tr\u00edch t\u1eeb b\u00e1o c\u00e1o c\u1ee7a Xu h\u01b0\u1edbng k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i do Q&amp;Me th\u1ef1c hi\u1ec7n<\/em><\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Th\u1ecb tr\u01b0\u1eddng chu\u1ed7i nh\u00e0 thu\u1ed1c t\u1ea1i Vi\u1ec7t Nam \u0111ang tr\u1ea3i qua giai \u0111o\u1ea1n b\u00f9ng n\u1ed5 v\u1ec1 quy m\u00f4, v\u1edbi t\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng t\u0103ng g\u1ea5p 7 l\u1ea7n trong v\u00f2ng 6 n\u0103m \u2013 t\u1eeb 492 c\u1eeda h\u00e0ng n\u0103m 2019 l\u00ean t\u1edbi 3.459 v\u00e0o n\u0103m 2025. \u0110\u00e1ng ch\u00fa \u00fd, m\u1ee9c t\u0103ng tr\u01b0\u1edfng kh\u00f4ng t\u1eadp trung t\u1ea1i TP.HCM hay H\u00e0 N\u1ed9i m\u00e0 ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb c\u00e1c t\u1ec9nh th\u00e0nh kh\u00e1c, n\u01a1i s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng t\u0103ng v\u01b0\u1ee3t tr\u1ed9i t\u1eeb 108 l\u00ean 2.169 c\u1eeda h\u00e0ng, ph\u1ea3n \u00e1nh chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng s\u00e2u r\u1ed9ng c\u1ee7a c\u00e1c chu\u1ed7i l\u1edbn nh\u01b0 Pharmacity v\u00e0 Long Ch\u00e2u. Trong khi \u0111\u00f3, H\u00e0 N\u1ed9i v\u00e0 TP.HCM v\u1eabn duy tr\u00ec t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh, v\u1edbi TP.HCM \u0111\u1ea1t g\u1ea7n 1.000 c\u1eeda h\u00e0ng v\u00e0o n\u0103m 2025. S\u1ef1 gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng c\u1ee7a An Khang trong giai \u0111o\u1ea1n g\u1ea7n \u0111\u00e2y c\u0169ng cho th\u1ea5y th\u00e1ch th\u1ee9c c\u1ee7a vi\u1ec7c m\u1edf r\u1ed9ng nhanh m\u00e0 kh\u00f4ng \u0111i k\u00e8m hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh. Xu h\u01b0\u1edbng n\u00e0y cho th\u1ea5y s\u1ef1 d\u1ecbch chuy\u1ec3n tr\u1ecdng t\u00e2m trong ng\u00e0nh d\u01b0\u1ee3c b\u00e1n l\u1ebb \u2013 t\u1eeb \u0111\u00f4 th\u1ecb l\u1edbn sang th\u1ecb tr\u01b0\u1eddng c\u1ea5p hai v\u00e0 c\u1ea5p ba, n\u01a1i nhu c\u1ea7u ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe hi\u1ec7n \u0111\u1ea1i ng\u00e0y c\u00e0ng gia t\u0103ng.<\/p>\n<h2>6. C\u00e0 ph\u00ea v\u00e0 tr\u00e0 s\u1eefa: Ph\u00e2n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c \u2013 B\u00f9ng n\u1ed5 Highlands, thu h\u1eb9p The Coffee House<\/h2>\n<ul>\n<li style=\"text-align: justify;\">Ph\u00fac Long d\u1eabn \u0111\u1ea7u t\u0103ng tr\u01b0\u1edfng v\u1edbi m\u1ee9c t\u0103ng 50% s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng ch\u1ec9 trong 1 n\u0103m.<\/li>\n<li style=\"text-align: justify;\">The Coffee House thu h\u1eb9p quy m\u00f4, gi\u1ea3m m\u1ea1nh t\u1eeb 141 c\u00f2n 93 c\u1eeda h\u00e0ng (-34%).<\/li>\n<li style=\"text-align: justify;\">C\u00e1c chu\u1ed7i kh\u00e1c nh\u01b0 Highlands, Starbucks v\u00e0 Katinat \u0111\u1ec1u m\u1edf r\u1ed9ng, nh\u01b0ng v\u1edbi t\u1ed1c \u0111\u1ed9 v\u1eeba ph\u1ea3i.<\/li>\n<\/ul>\n<figure id=\"attachment_6168\" aria-describedby=\"caption-attachment-6168\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6168\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-ca-phe.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-ca-phe.jpg 800w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-ca-phe-768x576.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/05\/bao-cao-xu-huong-kenh-ca-phe-16x12.jpg 16w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-6168\" class=\"wp-caption-text\"><em>H\u00ecnh \u1ea3nh tr\u00edch t\u1eeb b\u00e1o c\u00e1o c\u1ee7a Xu h\u01b0\u1edbng k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i do Q&amp;Me th\u1ef1c hi\u1ec7n<\/em><\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Th\u1ecb tr\u01b0\u1eddng chu\u1ed7i c\u00e0 ph\u00ea t\u1ea1i Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e2n h\u00f3a m\u1ea1nh m\u1ebd gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Ph\u00fac Long n\u1ed5i b\u1eadt v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 50%, t\u1eeb 158 c\u1eeda h\u00e0ng n\u0103m 2024 l\u00ean 237 v\u00e0o n\u0103m 2025 \u2013 k\u1ebft qu\u1ea3 t\u1eeb chi\u1ebfn l\u01b0\u1ee3c b\u00e1m s\u00e1t nhu c\u1ea7u gi\u1edbi tr\u1ebb v\u00e0 m\u1edf r\u1ed9ng t\u1ea1i c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i. Starbucks ti\u1ebfp t\u1ee5c t\u0103ng \u0111\u1ec1u \u0111\u1eb7n (+22%) nh\u1edd v\u00e0o v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u, trong khi Katinat \u2013 th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba tr\u1ebb trung \u2013 ghi nh\u1eadn m\u1ee9c t\u0103ng 35%, cho th\u1ea5y s\u1ee9c h\u00fat \u0111\u00e1ng k\u1ec3 trong ph\u00e2n kh\u00fac trung cao. Highlands Coffee, chu\u1ed7i l\u1edbn nh\u1ea5t th\u1ecb tr\u01b0\u1eddng, t\u0103ng tr\u01b0\u1edfng khi\u00eam t\u1ed1n h\u01a1n \u1edf m\u1ee9c 11% nh\u01b0ng v\u1eabn duy tr\u00ec v\u1ecb tr\u00ed \u00e1p \u0111\u1ea3o v\u1edbi 855 c\u1eeda h\u00e0ng. Tr\u00e1i ng\u01b0\u1ee3c ho\u00e0n to\u00e0n, The Coffee House gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng t\u1edbi 34%, ph\u1ea3n \u00e1nh \u00e1p l\u1ef1c v\u1eadn h\u00e0nh v\u00e0 s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t t\u1eeb c\u1ea3 chu\u1ed7i qu\u1ed1c t\u1ebf l\u1eabn n\u1ed9i \u0111\u1ecba. Xu h\u01b0\u1edbng n\u00e0y nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 chu\u1ed7i cung \u1ee9ng trong vi\u1ec7c tr\u1ee5 v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng F&amp;B \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.<\/p>\n<p><span style=\"font-size: inherit;\">&gt;&gt; Xem th\u00eam b\u00e1o c\u00e1o <a href=\"https:\/\/sinhvien.dinhtienminh.net\/bao-cao-xu-huong-kenh-ban-le-hien-dai-viet-nam-qme\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/span><\/p>\n<h2>\u0110\u1ecbnh h\u00ecnh l\u1ea1i \u201ccu\u1ed9c ch\u01a1i\u201d b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i t\u1ea1i Vi\u1ec7t Nam<\/h2>\n<p style=\"text-align: justify;\">B\u1ee9c tranh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i Vi\u1ec7t Nam n\u0103m 2025 \u0111ang b\u01b0\u1edbc sang giai \u0111o\u1ea1n t\u00e1i c\u1ea5u tr\u00fac to\u00e0n di\u1ec7n. Kh\u00f4ng ch\u1ec9 l\u00e0 cu\u1ed9c \u0111ua v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng, m\u00e0 c\u00f2n l\u00e0 b\u00e0i to\u00e1n hi\u1ec7u su\u1ea5t tr\u00ean t\u1eebng \u0111i\u1ec3m b\u00e1n, s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u \u2013 tr\u1ea3i nghi\u1ec7m \u2013 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung t\u0103ng c\u01b0\u1eddng n\u0103ng l\u1ef1c th\u00edch nghi v\u1edbi h\u00e0nh vi ti\u00eau d\u00f9ng m\u1edbi, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u00fang l\u00fac, \u0111\u00fang ch\u1ed7 v\u00e0 qu\u1ea3n tr\u1ecb h\u1ec7 sinh th\u00e1i b\u00e1n l\u1ebb hi\u1ec7u qu\u1ea3 \u2013 \u0111\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi chi\u1ebfn th\u1eafng trong v\u00f2ng xo\u00e1y c\u1ea1nh tranh m\u1edbi c\u1ee7a k\u1ef7 nguy\u00ean b\u00e1n l\u1ebb 5.0.<\/p>\n<p style=\"text-align: right;\"><em>Ngu\u1ed3n b\u00e1o c\u00e1o: Q&amp;Me<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o xu h\u01b0\u1edbng k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i t\u1ea1i Vi\u1ec7t Nam 2025 do Q&amp;Me th\u1ef1c hi\u1ec7n cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i, s\u1ef1 d\u1ecbch chuy\u1ec3n gi\u1eefa c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ed1 li\u1ec7u trong b\u00e1o c\u00e1o c\u0169ng cho th\u1ea5y c\u00e1c y\u1ebfu&#8230;<\/p>\n<p><a class=\"read-more\" href=\"https:\/\/dinhtienminh.net\/en\/xu-huong-kenh-ban-le-hien-dai-nam-2025-diem-moi-theo-bao-cao-tu-qme\/\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[47,65],"tags":[],"class_list":["post-6176","post","type-post","status-publish","format-standard","hentry","category-blog","category-tin-thi-truong"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Xu h\u01b0\u1edbng k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i n\u0103m 2025: \u0110i\u1ec3m m\u1edbi theo b\u00e1o c\u00e1o t\u1eeb Q&amp;Me - Assoc. 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