{"id":6289,"date":"2025-09-27T19:42:20","date_gmt":"2025-09-27T19:42:20","guid":{"rendered":"https:\/\/dinhtienminh.net\/?p=6289"},"modified":"2025-09-27T19:42:20","modified_gmt":"2025-09-27T19:42:20","slug":"lop-hoc-cua-toi-workshop-chia-se-va-trao-doi-hoc-thuat-marketing-6-0","status":"publish","type":"post","link":"https:\/\/dinhtienminh.net\/en\/lop-hoc-cua-toi-workshop-chia-se-va-trao-doi-hoc-thuat-marketing-6-0\/","title":{"rendered":"[L\u1edbp h\u1ecdc c\u1ee7a t\u00f4i] Workshop chia s\u1ebb v\u00e0 trao \u0111\u1ed5i h\u1ecdc thu\u1eadt Marketing 6.0"},"content":{"rendered":"<p style=\"text-align: justify;\">H\u00e0nh tr\u00ecnh tri th\u1ee9c c\u1ee7a c\u00e1c sinh vi\u00ean ch\u01b0\u01a1ng tr\u00ecnh C\u1eed nh\u00e2n Kinh doanh Waikato (\u0110H Kinh t\u1ebf Qu\u1ed1c d\u00e2n &#8211; NEU) \u0111\u00e3 c\u00f3 m\u1ed9t \u0111i\u1ec3m d\u1eebng ch\u00e2n \u0111\u1ea7y \u00fd ngh\u0129a v\u00e0o ng\u00e0y 24 th\u00e1ng 9 v\u1eeba qua t\u1ea1i \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf TP.HCM (UEH). Trong kh\u00f4ng gian giao l\u01b0u h\u1ecdc thu\u1eadt s\u00f4i n\u1ed5i, c\u00e1c b\u1ea1n \u0111\u00e3 c\u00f9ng sinh vi\u00ean UEH kh\u00e1m ph\u00e1 t\u01b0\u01a1ng lai ng\u00e0nh marketing qua workshop &#8220;Marketing 6.0&#8221;, \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi PGS.TS. \u0110inh Ti\u00ean Minh.<\/p>\n<figure id=\"attachment_6290\" aria-describedby=\"caption-attachment-6290\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6290 size-full\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/workshop-marketing-60.jpg\" alt=\"PGS.TS. \u0110inh Ti\u00ean Minh chia s\u1ebb v\u1ec1 Marketing 6.0 t\u1ea1i workshop trao \u0111\u1ed5i h\u1ecdc thu\u1eadt gi\u1eefa NEU v\u00e0 UEH.\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/workshop-marketing-60.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/workshop-marketing-60-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/workshop-marketing-60-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6290\" class=\"wp-caption-text\"><em>PGS.TS. \u0110inh Ti\u00ean Minh chia s\u1ebb v\u1ec1 Marketing 6.0 t\u1ea1i workshop trao \u0111\u1ed5i h\u1ecdc thu\u1eadt gi\u1eefa NEU v\u00e0 UEH.<\/em><\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 bi\u1ebfn \u0111\u1ed5i kh\u00f4ng ng\u1eebng, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 Gen Z v\u00e0 Alpha, \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i to\u00e0n b\u1ed9 s\u00e2n ch\u01a1i marketing. Marketing kh\u00f4ng c\u00f2n l\u00e0 cu\u1ed9c ch\u01a1i c\u1ee7a nh\u1eefng th\u00f4ng \u0111i\u1ec7p m\u1ed9t chi\u1ec1u, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u1ebf gi\u1edbi tr\u1ea3i nghi\u1ec7m \u0111a chi\u1ec1u, n\u01a1i ranh gi\u1edbi gi\u1eefa th\u1ef1c v\u00e0 \u1ea3o d\u1ea7n b\u1ecb x\u00f3a nh\u00f2a.<\/p>\n<figure id=\"attachment_6291\" aria-describedby=\"caption-attachment-6291\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6291 size-full\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/workshop-marketing-60-4.jpg\" alt=\"M\u00f4 h\u00ecnh 3 t\u1ea7ng c\u1ee7a Metamarketing trong workshop Marketing 6.0\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/workshop-marketing-60-4.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/workshop-marketing-60-4-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/workshop-marketing-60-4-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6291\" class=\"wp-caption-text\"><em>M\u00f4 h\u00ecnh 3 t\u1ea7ng c\u1ee7a Metamarketing trong workshop Marketing 6.0<\/em><\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Ch\u00ednh v\u00ec v\u1eady, kh\u00e1i ni\u1ec7m Marketing 6.0 v\u00e0 Metamarketing ra \u0111\u1eddi nh\u01b0 m\u1ed9t l\u1eddi gi\u1ea3i cho t\u01b0\u01a1ng lai. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m, t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00f4ng ngh\u1ec7 nh\u01b0 AI, VR\/AR, v\u00e0 Metaverse \u0111\u1ec3 ki\u1ebfn t\u1ea1o nh\u1eefng tr\u1ea3i nghi\u1ec7m nh\u1eadp vai (immersive experience) \u0111\u1ed3ng nh\u1ea5t tr\u00ean m\u1ecdi \u0111i\u1ec3m ch\u1ea1m. Workshop l\u1ea7n n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u1edbi mong mu\u1ed1n m\u1edf th\u00eam g\u00f3c nh\u00ecn cho th\u1ebf h\u1ec7 marketer t\u01b0\u01a1ng lai nh\u1eefng t\u01b0 duy v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u l\u00e0n s\u00f3ng n\u00e0y. V\u00e0 m\u1ed9t trong nh\u1eefng n\u1ed9i dung c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c PGS.TS. \u0110inh Ti\u00ean Minh nh\u1ea5n m\u1ea1nh l\u00e0 m\u00f4 h\u00ecnh 3 t\u1ea7ng c\u1ee7a Metamarketing. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 &#8220;x\u01b0\u01a1ng s\u1ed1ng&#8221; \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch Marketing 6.0.<\/p>\n<figure id=\"attachment_6292\" aria-describedby=\"caption-attachment-6292\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6292 size-full\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/workshop-marketing-60-2.jpg\" alt=\"C\u00e1c b\u1ea1n sinh vi\u00ean h\u00e0o h\u1ee9ng tr\u1ea3i nghi\u1ec7m c\u00f4ng ngh\u1ec7 AR t\u1ea1i l\u1edbp h\u1ecdc\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/workshop-marketing-60-2.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/workshop-marketing-60-2-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/workshop-marketing-60-2-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6292\" class=\"wp-caption-text\"><em>C\u00e1c b\u1ea1n sinh vi\u00ean h\u00e0o h\u1ee9ng tr\u1ea3i nghi\u1ec7m c\u00f4ng ngh\u1ec7 AR t\u1ea1i l\u1edbp h\u1ecdc<\/em><\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Workshop \u0111\u00e3 mang \u0111\u1ebfn cho c\u00e1c b\u1ea1n sinh vi\u00ean t\u1eeb c\u1ea3 UEH v\u00e0 Waikato@NEU m\u1ed9t bu\u1ed5i h\u1ecdc t\u1eadp v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u0111\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 xu h\u01b0\u1edbng t\u01b0\u01a1ng lai. Ch\u00ednh s\u1ef1 n\u0103ng \u0111\u1ed9ng, ham h\u1ecdc h\u1ecfi c\u1ee7a c\u00e1c b\u1ea1n \u0111\u00e3 mang \u0111\u1ebfn ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng t\u00edch c\u1ef1c, t\u1ea1o th\u00e0nh m\u1ed9t di\u1ec5n \u0111\u00e0n trao \u0111\u1ed5i th\u00fa v\u1ecb, \u0111\u00e1ng nh\u1edb.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6293\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/workshop-marketing-60-3.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/workshop-marketing-60-3.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/workshop-marketing-60-3-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/workshop-marketing-60-3-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Chuy\u1ebfn xe tri th\u1ee9c c\u1ee7a sinh vi\u00ean Waikato@NEU t\u1ea1i UEH \u0111\u00e3 kh\u00e9p l\u1ea1i, nh\u01b0ng nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 ng\u1ecdn l\u1eeda \u0111am m\u00ea v\u1ec1 Marketing ch\u1ec9 v\u1eeba m\u1edbi b\u1eaft \u0111\u1ea7u. S\u1ef1 ki\u1ec7n l\u1ea7n n\u00e0y m\u1ed9t l\u1ea7n n\u1eefa kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng, t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh marketing kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi c\u00f4ng ngh\u1ec7, m\u00e0 c\u00f2n b\u1edfi ch\u00ednh nh\u1eefng con ng\u01b0\u1eddi s\u00e1ng t\u1ea1o, d\u0169ng c\u1ea3m v\u00e0 \u0111\u1ea7y nhi\u1ec7t huy\u1ebft.<\/p>\n<p>Ngay b\u00e2y gi\u1edd, c\u00f9ng xem video t\u00f3m t\u1eaft v\u1ec1 to\u00e0n b\u1ed9 bu\u1ed5i chia s\u1ebb v\u1eeba qua:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1yviWvuh9rSP7lHSebuTPQ_Q3HcWtpz3S\/preview\" width=\"1000\" height=\"720\"><\/iframe><\/p>\n<p>H\u00e3y c\u00f9ng theo d\u00f5i website \u0111\u1ec3 c\u1eadp nh\u1eadt nh\u1eefng b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n h\u1ecdc thu\u1eadt h\u1ea5p d\u1eabn ti\u1ebfp theo!<\/p>","protected":false},"excerpt":{"rendered":"<p>H\u00e0nh tr\u00ecnh tri th\u1ee9c c\u1ee7a c\u00e1c sinh vi\u00ean ch\u01b0\u01a1ng tr\u00ecnh C\u1eed nh\u00e2n Kinh doanh Waikato (\u0110H Kinh t\u1ebf Qu\u1ed1c d\u00e2n &#8211; NEU) \u0111\u00e3 c\u00f3 m\u1ed9t \u0111i\u1ec3m d\u1eebng ch\u00e2n \u0111\u1ea7y \u00fd ngh\u0129a v\u00e0o ng\u00e0y 24 th\u00e1ng 9 v\u1eeba qua t\u1ea1i \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf TP.HCM (UEH). Trong kh\u00f4ng gian giao l\u01b0u h\u1ecdc thu\u1eadt s\u00f4i n\u1ed5i, c\u00e1c&#8230;<\/p>\n<p><a class=\"read-more\" href=\"https:\/\/dinhtienminh.net\/en\/lop-hoc-cua-toi-workshop-chia-se-va-trao-doi-hoc-thuat-marketing-6-0\/\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[47,64],"tags":[],"class_list":["post-6289","post","type-post","status-publish","format-standard","hentry","category-blog","category-lop-cua-toi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[L\u1edbp h\u1ecdc c\u1ee7a t\u00f4i] Workshop chia s\u1ebb v\u00e0 trao \u0111\u1ed5i h\u1ecdc thu\u1eadt Marketing 6.0 - Assoc. 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