{"id":6295,"date":"2025-09-30T08:57:57","date_gmt":"2025-09-30T08:57:57","guid":{"rendered":"https:\/\/dinhtienminh.net\/?p=6295"},"modified":"2025-12-06T08:31:47","modified_gmt":"2025-12-06T08:31:47","slug":"bao-cao-hootsuite-2025-6-xu-huong-social-media-se-dinh-hinh-buc-tranh-nganh-marketing","status":"publish","type":"post","link":"https:\/\/dinhtienminh.net\/en\/bao-cao-hootsuite-2025-6-xu-huong-social-media-se-dinh-hinh-buc-tranh-nganh-marketing\/","title":{"rendered":"B\u00e1o C\u00e1o Hootsuite 2025: 6 Xu H\u01b0\u1edbng Social Media S\u1ebd \u0110\u1ecbnh H\u00ecnh B\u1ee9c Tranh Ng\u00e0nh Marketing"},"content":{"rendered":"<p style=\"text-align: justify;\">B\u00e1o c\u00e1o Xu h\u01b0\u1edbng Social Media 2025 t\u1eeb Hootsuite v\u00e0 Talkwalker \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng: k\u1ef7 nguy\u00ean c\u1ee7a vi\u1ec7c ch\u1ea1y theo xu h\u01b0\u1edbng m\u1ed9t c\u00e1ch b\u1ed9c ph\u00e1t \u0111ang d\u1ea7n kh\u00e9p l\u1ea1i. Thay v\u00e0o \u0111\u00f3, th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai g\u1ea7n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a b\u1edfi kh\u1ea3 n\u0103ng \u1ee9ng bi\u1ebfn linh ho\u1ea1t d\u1ef1a tr\u00ean s\u1ef1 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc t\u1eeb d\u1eef li\u1ec7u. D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t 3,864 marketer to\u00e0n c\u1ea7u, b\u00e1o c\u00e1o \u0111\u00e3 \u0111\u01b0a ra 6 xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o, xoay quanh ba tr\u1ee5 c\u1ed9t ch\u00ednh: Th\u1eed nghi\u1ec7m N\u1ed9i dung (Content Experimentation), Social Listening, v\u00e0 Tr\u00ed tu\u1ec7 Nh\u00e2n t\u1ea1o (AI).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6296\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/bao-cao-hootsuite-xu-huong-2025-5.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/bao-cao-hootsuite-xu-huong-2025-5.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/bao-cao-hootsuite-xu-huong-2025-5-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/bao-cao-hootsuite-xu-huong-2025-5-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2 style=\"text-align: justify;\">Tr\u1ee5 C\u1ed9t 1: Th\u1eed nghi\u1ec7m N\u1ed9i dung<\/h2>\n<p style=\"text-align: justify;\">N\u0103m 2025 l\u00e0 s\u00e2n ch\u01a1i d\u00e0nh cho nh\u1eefng th\u1eed nghi\u1ec7m s\u00e1ng t\u1ea1o \u0111\u1ed9t ph\u00e1. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang ng\u00e0y c\u00e0ng t\u00e1o b\u1ea1o h\u01a1n trong c\u00e1ch ti\u1ebfp c\u1eadn n\u1ed9i dung, s\u1eb5n s\u00e0ng ph\u00e1 v\u1ee1 nh\u1eefng quy t\u1eafc c\u0169 \u0111\u1ec3 th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt trong m\u1ed9t kh\u00f4ng gian Digital Marketing s\u00f4i n\u1ed5i.<\/p>\n<h3 style=\"text-align: justify;\">Xu H\u01b0\u1edbng 1: Ph\u00e1 v\u1ee1 s\u00e1ng t\u1ea1o<\/h3>\n<p style=\"text-align: justify;\">Quan ni\u1ec7m v\u1ec1 s\u1ef1 nh\u1ea5t qu\u00e1n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch c\u1ee9ng nh\u1eafc \u0111ang d\u1ea7n tr\u1edf n\u00ean l\u1ed7i th\u1eddi tr\u00ean social media. B\u00e1o c\u00e1o cho th\u1ea5y m\u1ed9t s\u1ef1 d\u1ecbch chuy\u1ec3n r\u00f5 r\u1ec7t, khi c\u00e1c \u0111\u1ed9i ng\u0169 marketing kh\u00f4ng c\u00f2n qu\u00e1 c\u00e2u n\u1ec7 v\u00e0o s\u1ef1 \u0111\u1ed3ng nh\u1ea5t \u0111\u1ec3 theo \u0111u\u1ed5i nh\u1eefng gi\u1edbi h\u1ea1n s\u00e1ng t\u1ea1o m\u1edbi. C\u1ee5 th\u1ec3, 43% c\u00e1c t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p \u0111\u00e3 th\u1eed nghi\u1ec7m m\u1ed9t t\u00f4ng gi\u1ecdng, t\u00ednh c\u00e1ch ho\u1eb7c ch\u00e2n dung th\u01b0\u01a1ng hi\u1ec7u m\u1edbi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i trong n\u0103m qua.<\/p>\n<p style=\"text-align: justify;\">G\u1ea7n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft h\u01a1n 60% n\u1ed9i dung c\u1ee7a h\u1ecd nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u1ea3i tr\u00ed ho\u1eb7c cung c\u1ea5p th\u00f4ng tin m\u00e0 kh\u00f4ng tr\u1ef1c ti\u1ebfp qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. Th\u1eadm ch\u00ed, m\u1ed9t nh\u00f3m ti\u00ean phong \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o g\u1ecdi l\u00e0 &#8220;Creative Risk-Takers&#8221; c\u00f2n \u0111\u1ea9y t\u1ef7 l\u1ec7 n\u00e0y l\u00ean \u0111\u1ebfn 81-100%. Th\u1ef1c t\u1ebf, b\u00e1o c\u00e1o c\u0169ng ch\u1ec9 ra m\u1ed9t m\u1ed1i li\u00ean k\u1ebft r\u00f5 r\u00e0ng: nh\u1eefng marketer th\u01b0\u1eddng xuy\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung s\u00e1ng t\u1ea1o c\u00f3 xu h\u01b0\u1edbng nh\u1eadn th\u1ea5y hi\u1ec7u qu\u1ea3 kinh doanh t\u00edch c\u1ef1c h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u00edt l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<h3 style=\"text-align: justify;\">Xu H\u01b0\u1edbng 2: T\u01b0\u01a1ng t\u00e1c ch\u1ee7 \u0111\u1ed9ng<\/h3>\n<p style=\"text-align: justify;\">Thay v\u00ec ch\u1ec9 th\u1ee5 \u0111\u1ed9ng ch\u1edd \u0111\u1ee3i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang ch\u1ee7 \u0111\u1ed9ng tham gia v\u00e0o c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n b\u00ean ngo\u00e0i k\u00eanh c\u1ee7a m\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong ph\u1ea7n b\u00ecnh lu\u1eadn c\u1ee7a c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung kh\u00e1c (creator). \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t \u0111\u1ed9ng th\u00e1i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c c\u1ed9ng \u0111\u1ed3ng hi\u1ec7n h\u1eefu v\u00e0 thu h\u00fat nh\u1eefng nh\u00f3m kh\u00e1n gi\u1ea3 m\u1edbi. Hi\u1ec7n c\u00f3 41% t\u1ed5 ch\u1ee9c \u0111ang th\u1eed nghi\u1ec7m c\u00e1c h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c ch\u1ee7 \u0111\u1ed9ng n\u00e0y.<\/p>\n<p style=\"text-align: justify;\">Nghi\u00ean c\u1ee9u c\u1ee7a Social Element c\u0169ng ch\u1ec9 ra nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Th\u1eddi \u0111i\u1ec3m: T\u01b0\u01a1ng t\u00e1c s\u1ebd gi\u1ea3m m\u1ea1nh n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u b\u00ecnh lu\u1eadn sau khi b\u00e0i \u0111\u0103ng g\u1ed1c on-air \u0111\u00e3 qu\u00e1 24 gi\u1edd.<\/li>\n<li style=\"text-align: justify;\">\u0110\u1ed9 d\u00e0i: Nh\u1eefng b\u00ecnh lu\u1eadn c\u00f3 \u0111\u1ed9 d\u00e0i t\u1eeb 10 \u0111\u1ebfn 99 k\u00fd t\u1ef1 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/li>\n<li style=\"text-align: justify;\">Ph\u1ea3n h\u1ed3i t\u1eeb creator: M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c s\u1ebd cao h\u01a1n 1.6 l\u1ea7n khi ch\u00ednh creator tr\u1ea3 l\u1eddi b\u00ecnh lu\u1eadn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Tr\u1ee5 C\u1ed9t 2: Social Listening<\/h2>\n<p style=\"text-align: justify;\">V\u01b0\u1ee3t qua vai tr\u00f2 c\u1ee7a m\u1ed9t c\u00f4ng c\u1ee5 theo d\u00f5i \u0111\u01a1n thu\u1ea7n, Social Listening nay \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t tr\u1ee5 c\u1ed9t chi\u1ebfn l\u01b0\u1ee3c, gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i ho\u1ea1t \u0111\u1ed9ng social media v\u1edbi nh\u1eefng k\u1ebft qu\u1ea3 kinh doanh th\u1ef1c t\u1ebf.<\/p>\n<h3 style=\"text-align: justify;\">Xu H\u01b0\u1edbng 3: Social Media d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t<\/h3>\n<p style=\"text-align: justify;\">Vi\u1ec7c ch\u1ee9ng minh ROI t\u1eeb social media lu\u00f4n l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3, nh\u01b0ng Social Listening \u0111ang mang \u0111\u1ebfn l\u1eddi gi\u1ea3i. B\u00e1o c\u00e1o ti\u1ebft l\u1ed9 62% marketer hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 Social Listening. \u0110\u00e1ng ch\u00fa \u00fd, nh\u1eefng ng\u01b0\u1eddi n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 t\u1ef1 tin cao h\u01a1n h\u1eb3n trong vi\u1ec7c ch\u1ee9ng minh ROI tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng so v\u1edbi nh\u00f3m c\u00f2n l\u1ea1i.<\/p>\n<p style=\"text-align: justify;\">Social Listening cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c n\u1eafm b\u1eaft insight li\u00ean t\u1ee5c theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 kh\u00e1n gi\u1ea3, theo d\u00f5i \u0111\u1ed1i th\u1ee7 v\u00e0 s\u1edbm nh\u1eadn di\u1ec7n c\u00e1c c\u01a1 h\u1ed9i hay kh\u1ee7ng ho\u1ea3ng ti\u1ec1m t\u00e0ng. Nh\u1edd \u0111\u00f3, social media kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t trung t\u00e2m t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u kinh doanh, cung c\u1ea5p nh\u1eefng d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng c\u1ea7n thi\u1ebft \u0111\u1ec3 ch\u1ee9ng minh gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh.<\/p>\n<h3 style=\"text-align: justify;\">Xu H\u01b0\u1edbng 4: Viral trong c\u1ed9ng \u0111\u1ed3ng ng\u00e1ch<\/h3>\n<p style=\"text-align: justify;\">Kh\u00e1i ni\u1ec7m &#8220;viral&#8221; (lan t\u1ecfa) \u0111ang \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn theo m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n m\u1edbi. Thay v\u00ec c\u1ed1 g\u1eafng t\u1ea1o ra nh\u1eefng c\u01a1n b\u00e3o tr\u00ean quy m\u00f4 l\u1edbn, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfn l\u01b0\u1ee3c \u0111ang nh\u1eafm \u0111\u1ebfn &#8220;micro-virality&#8221; \u2013 t\u1ea1o ra s\u1ef1 lan t\u1ecfa m\u1ea1nh m\u1ebd nh\u01b0ng ch\u1ec9 trong ph\u1ea1m vi c\u1ed9ng \u0111\u1ed3ng ng\u00e1ch c\u1ee7a m\u00ecnh. Quan ni\u1ec7m v\u1ec1 vi\u1ec7c &#8220;going viral&#8221; c\u0169ng \u0111ang thay \u0111\u1ed5i. B\u00e1o c\u00e1o ghi nh\u1eadn r\u1eb1ng c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y trong n\u0103m qua c\u00f3 xu h\u01b0\u1edbng ng\u00e0y c\u00e0ng ti\u00eau c\u1ef1c, m\u1ed9t d\u1ea5u hi\u1ec7u cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 kh\u00f4ng c\u00f2n m\u1eb7n m\u00e0 v\u1edbi c\u00e1c tr\u00e0o l\u01b0u nh\u1ea5t th\u1eddi, thi\u1ebfu chi\u1ec1u s\u00e2u.<\/p>\n<figure id=\"attachment_6300\" aria-describedby=\"caption-attachment-6300\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6300\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/bao-cao-hootsuite-xu-huong-2025-3.jpg\" alt=\"Th\u00e1i \u0111\u1ed9 c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi vi\u1ec7c &quot;going viral&quot; ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ti\u00eau c\u1ef1c\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/bao-cao-hootsuite-xu-huong-2025-3.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/bao-cao-hootsuite-xu-huong-2025-3-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2025\/09\/bao-cao-hootsuite-xu-huong-2025-3-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6300\" class=\"wp-caption-text\"><em>Th\u00e1i \u0111\u1ed9 c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi vi\u1ec7c &#8220;going viral&#8221; ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ti\u00eau c\u1ef1c<\/em><\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Ngu\u1ed3n: B\u00e1o c\u00e1o Social Media Trends 2025 (Hootsuie)<\/p>\n<p style=\"text-align: justify;\">Social Listening ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch nh\u1eefng xu h\u01b0\u1edbng v\u0103n h\u00f3a th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. C\u00f3 \u0111\u1ebfn 27% marketer cho bi\u1ebft h\u1ecd s\u1eb5n s\u00e0ng \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch n\u1ed9i dung \u0111\u1ec3 n\u1eafm b\u1eaft c\u00e1c c\u01a1 h\u1ed9i v\u0103n h\u00f3a nh\u01b0 memes v\u00e0 trends. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap t\u1ea1o ra nh\u1eefng n\u1ed9i dung ch\u00e2n th\u1ef1c, c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra s\u1ef1 lan t\u1ecfa nh\u1ecf nh\u01b0ng mang l\u1ea1i t\u00e1c \u0111\u1ed9ng l\u1edbn v\u00e0 \u0111\u00fang m\u1ee5c ti\u00eau h\u01a1n.<\/p>\n<h2 style=\"text-align: justify;\">Tr\u1ee5 C\u1ed9t 3: Tr\u00ed tu\u1ec7 Nh\u00e2n t\u1ea1o &#8211; AI<\/h2>\n<p style=\"text-align: justify;\">AI \u0111\u00e3 c\u00f3 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn v\u01b0\u1ee3t b\u1eadc, t\u1eeb m\u1ed9t c\u00f4ng c\u1ee5 th\u1eed nghi\u1ec7m tr\u1edf th\u00e0nh m\u1ed9t \u201cth\u00e0nh vi\u00ean\u201d kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a \u0111\u1ed9i ng\u0169 marketing, tham gia s\u00e2u v\u00e0o c\u1ea3 ho\u1ea1t \u0111\u1ed9ng th\u1ef1c thi l\u1eabn ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<h3 style=\"text-align: justify;\">Xu H\u01b0\u1edbng 5: N\u1ed9i dung AI<\/h3>\n<p style=\"text-align: justify;\">Vi\u1ec7c \u1ee9ng d\u1ee5ng AI trong s\u00e1ng t\u1ea1o n\u1ed9i dung \u0111\u00e3 b\u00f9ng n\u1ed5 trong n\u0103m qua. D\u1eef li\u1ec7u cho th\u1ea5y m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng trong vi\u1ec7c s\u1eed d\u1ee5ng AI cho c\u00e1c t\u00e1c v\u1ee5 nh\u01b0:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Ch\u1ec9nh s\u1eeda v\u00e0 thay \u0111\u1ed5i h\u00ecnh \u1ea3nh: t\u0103ng 180%<\/li>\n<li style=\"text-align: justify;\">Vi\u1ebft l\u1ea1i ho\u00e0n to\u00e0n v\u0103n b\u1ea3n: t\u0103ng 95%<\/li>\n<li style=\"text-align: justify;\">T\u1ea1o h\u00ecnh \u1ea3nh m\u1edbi: t\u0103ng 86%<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u0110\u1ed9ng l\u1ef1c ch\u00ednh \u0111\u1ebfn t\u1eeb \u00e1p l\u1ef1c duy tr\u00ec n\u1ed9i dung hi\u1ec7n di\u1ec7n (content always-on), khi nghi\u00ean c\u1ee9u ch\u1ec9 ra c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u0103ng t\u1eeb 48 \u0111\u1ebfn 72 b\u00e0i m\u1ed7i tu\u1ea7n. M\u1ed9t \u0111i\u1ec1u ng\u1ea1c nhi\u00ean l\u00e0 c\u00e1c ng\u00e0nh b\u1ecb qu\u1ea3n l\u00fd nghi\u00eam ng\u1eb7t nh\u01b0 t\u00e0i ch\u00ednh v\u00e0 y t\u1ebf hi\u1ec7n c\u00f2n \u0111ang \u00e1p d\u1ee5ng AI \u0111\u1ec3 t\u1ea1o n\u1ed9i dung nhi\u1ec1u h\u01a1n c\u1ea3 c\u00e1c ng\u00e0nh \u00edt b\u1ecb qu\u1ea3n l\u00fd h\u01a1n. \u0110i\u1ec1u n\u00e0y kh\u1eb3ng \u0111\u1ecbnh AI \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu trong ng\u00e0nh.<\/p>\n<h3 style=\"text-align: justify;\">Xu H\u01b0\u1edbng 6: Chi\u1ebfn l\u01b0\u1ee3c AI<\/h3>\n<p style=\"text-align: justify;\">C\u00f3 l\u1ebd ph\u00e1t hi\u1ec7n b\u1ea5t ng\u1edd nh\u1ea5t t\u1eeb b\u00e1o c\u00e1o l\u00e0 vi\u1ec7c AI \u0111ang \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng m\u1ea1nh m\u1ebd h\u01a1n \u1edf c\u1ea5p chi\u1ebfn l\u01b0\u1ee3c so v\u1edbi c\u1ea5p th\u1ef1c thi. D\u1eef li\u1ec7u ch\u1ec9 ra r\u1eb1ng c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c (nh\u01b0 C-level) kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng AI, m\u00e0 t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng c\u1ee7a h\u1ecd cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng social media th\u1eadm ch\u00ed \u0111\u00e3 v\u01b0\u1ee3t qua c\u1ea3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m chuy\u00ean m\u00f4n tr\u1ef1c ti\u1ebfp.<\/p>\n<p style=\"text-align: justify;\">AI \u0111ang tr\u1edf th\u00e0nh m\u1ed9t &#8220;\u0111\u1ed1i t\u00e1c t\u01b0 duy&#8221; cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o, gi\u00fap \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh l\u00ean \u00fd t\u01b0\u1edfng, t\u1ed1i \u01b0u h\u00f3a k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c. D\u1eef li\u1ec7u c\u0169ng cho th\u1ea5y m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd gi\u1eefa s\u1ef1 linh ho\u1ea1t v\u00e0 vi\u1ec7c \u1ee9ng d\u1ee5ng AI: c\u00e1c t\u1ed5 ch\u1ee9c c\u1eadp nh\u1eadt chi\u1ebfn l\u01b0\u1ee3c social media th\u01b0\u1eddng xuy\u00ean nh\u1ea5t c\u0169ng ch\u00ednh l\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng AI nhi\u1ec1u nh\u1ea5t.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">&gt; \u0110\u1ecdc to\u00e0n b\u1ed9 b\u00e1o c\u00e1o <strong><a href=\"https:\/\/www.hootsuite.com\/research\/social-trends?srsltid=AfmBOorw6jqfsWMln0bK7m9p7M3xsnaQtTEKlC4asqEd-Wse_eOIqsMy\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Nh\u00ecn chung, b\u00e1o c\u00e1o n\u0103m 2025 \u0111\u00e3 m\u1edf ra c\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng m\u1edbi cho social media marketing. Theo \u0111\u00f3, xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai s\u1ebd \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean ba n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i: chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thay v\u00ec c\u1ea3m t\u00ednh, s\u1ef1 s\u00e1ng t\u1ea1o kh\u00f4ng c\u00f2n b\u1ecb tr\u00f3i bu\u1ed9c b\u1edfi c\u00e1c quy t\u1eafc c\u1ee9ng nh\u1eafc v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a AI \u0111\u01b0\u1ee3c khai th\u00e1c to\u00e0n di\u1ec7n t\u1eeb th\u1ef1c thi \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p>Ngu\u1ed3n: Social Media Trends 2025 (Hootsuite)<\/p>\n<blockquote><p>&gt; <strong>C\u00f3 th\u1ec3 b\u1ea1n c\u0169ng quan t\u00e2m<\/strong>: <a href=\"https:\/\/dinhtienminh.net\/en\/xu-huong-kenh-ban-le-hien-dai-nam-2025-diem-moi-theo-bao-cao-tu-qme\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: inherit;\">Xu h\u01b0\u1edbng k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i n\u0103m 2025: \u0110i\u1ec3m m\u1edbi theo b\u00e1o c\u00e1o t\u1eeb Q&amp;Me<\/span><\/a><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o Xu h\u01b0\u1edbng Social Media 2025 t\u1eeb Hootsuite v\u00e0 Talkwalker \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng: k\u1ef7 nguy\u00ean c\u1ee7a vi\u1ec7c ch\u1ea1y theo xu h\u01b0\u1edbng m\u1ed9t c\u00e1ch b\u1ed9c ph\u00e1t \u0111ang d\u1ea7n kh\u00e9p l\u1ea1i. Thay v\u00e0o \u0111\u00f3, th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai g\u1ea7n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a b\u1edfi kh\u1ea3 n\u0103ng \u1ee9ng bi\u1ebfn linh ho\u1ea1t&#8230;<\/p>\n<p><a class=\"read-more\" href=\"https:\/\/dinhtienminh.net\/en\/bao-cao-hootsuite-2025-6-xu-huong-social-media-se-dinh-hinh-buc-tranh-nganh-marketing\/\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[47,65],"tags":[],"class_list":["post-6295","post","type-post","status-publish","format-standard","hentry","category-blog","category-tin-thi-truong"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u00e1o C\u00e1o Hootsuite 2025: 6 Xu H\u01b0\u1edbng Social Media S\u1ebd \u0110\u1ecbnh H\u00ecnh B\u1ee9c Tranh Ng\u00e0nh Marketing - Assoc. 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