{"id":6440,"date":"2026-03-13T04:11:33","date_gmt":"2026-03-13T04:11:33","guid":{"rendered":"https:\/\/dinhtienminh.net\/?p=6440"},"modified":"2026-03-13T04:11:33","modified_gmt":"2026-03-13T04:11:33","slug":"chien-luoc-marketing-doi-moi-sang-tao","status":"publish","type":"post","link":"https:\/\/dinhtienminh.net\/en\/chien-luoc-marketing-doi-moi-sang-tao\/","title":{"rendered":"[L\u1edbp h\u1ecdc c\u1ee7a t\u00f4i] Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o"},"content":{"rendered":"<p style=\"text-align: justify;\">Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng li\u00ean t\u1ee5c bi\u1ebfn \u0111\u1ed9ng, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh b\u1eb1ng s\u1ea3n ph\u1ea9m hay gi\u00e1 c\u1ea3, m\u00e0 c\u00f2n c\u1ea1nh tranh b\u1eb1ng kh\u1ea3 n\u0103ng t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi h\u1ecdc trong l\u0129nh v\u1ef1c kinh doanh, truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3n tr\u1ecb hi\u1ec7n \u0111\u1ea1i.<\/p>\n<p style=\"text-align: justify;\">T\u1ea1i Vi\u1ec7n \u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o UII, m\u00f4n h\u1ecdc Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m gi\u00fap ng\u01b0\u1eddi h\u1ecdc ti\u1ebfp c\u1eadn marketing kh\u00f4ng ch\u1ec9 d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 truy\u1ec1n th\u1ed1ng, m\u00e0 c\u00f2n d\u01b0\u1edbi l\u0103ng k\u00ednh c\u1ee7a \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi nhu c\u1ea7u ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h2 style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0 g\u00ec?<\/h2>\n<p style=\"text-align: justify;\">Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng \u0111\u1ecbnh h\u01b0\u1edbng marketing d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng ph\u00e1t hi\u1ec7n c\u01a1 h\u1ed9i m\u1edbi, t\u1ea1o ra gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t v\u00e0 tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00f4ng ngh\u1ec7 v\u00e0 m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6441\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/03\/lop-hoc-chien-luoc-marketing-doi-moi-sang-tao-2.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/03\/lop-hoc-chien-luoc-marketing-doi-moi-sang-tao-2.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/03\/lop-hoc-chien-luoc-marketing-doi-moi-sang-tao-2-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/03\/lop-hoc-chien-luoc-marketing-doi-moi-sang-tao-2-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: justify;\">Kh\u00e1c v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn marketing theo l\u1ed1i m\u00f2n, marketing \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Hi\u1ec3u s\u00e2u nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<li style=\"text-align: justify;\">T\u00ecm ra c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng kh\u00e1c bi\u1ec7t<\/li>\n<li style=\"text-align: justify;\">K\u1ebft h\u1ee3p t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u1edbi th\u1ef1c ti\u1ec5n tri\u1ec3n khai<\/li>\n<li style=\"text-align: justify;\">T\u1ea1o ra gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng th\u00f4ng qua s\u00e1ng ki\u1ebfn m\u1edbi<\/li>\n<li style=\"text-align: justify;\">Chuy\u1ec3n h\u00f3a \u00fd t\u01b0\u1edfng th\u00e0nh gi\u1ea3i ph\u00e1p c\u00f3 kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Ch\u00ednh v\u00ec v\u1eady, m\u00f4n h\u1ecdc kh\u00f4ng ch\u1ec9 cung c\u1ea5p ki\u1ebfn th\u1ee9c h\u1ecdc thu\u1eadt m\u00e0 c\u00f2n t\u1ea1o n\u1ec1n t\u1ea3ng \u0111\u1ec3 ng\u01b0\u1eddi h\u1ecdc ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 b\u1eb1ng t\u01b0 duy \u0111\u1ed5i m\u1edbi.<\/p>\n<h2 style=\"text-align: justify;\">V\u00ec sao m\u00f4n h\u1ecdc n\u00e0y c\u1ea7n thi\u1ebft trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay?<\/h2>\n<p>Th\u1ecb tr\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u00e0m marketing nhi\u1ec1u h\u01a1n n\u0103ng l\u1ef1c tri\u1ec3n khai c\u00f4ng c\u1ee5 hay k\u1ef9 thu\u1eadt truy\u1ec1n th\u00f4ng. Quan tr\u1ecdng h\u01a1n, \u0111\u00f3 l\u00e0 kh\u1ea3 n\u0103ng t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng kh\u00f4ng ng\u1eebng c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n<p>Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng c\u1ee7a t\u1ed5 ch\u1ee9c. T\u1eeb ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, marketing ng\u00e0y c\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn b\u1eb1ng t\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi. M\u00f4n h\u1ecdc Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o t\u1ea1i Vi\u1ec7n \u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o UII \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u \u0111\u00f3.<\/p>\n<p style=\"text-align: justify;\">N\u1ed9i dung m\u00f4n h\u1ecdc h\u01b0\u1edbng t\u1edbi vi\u1ec7c trang b\u1ecb cho ng\u01b0\u1eddi h\u1ecdc:<\/p>\n<ul>\n<li style=\"text-align: justify;\">T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c trong marketing<\/li>\n<li style=\"text-align: justify;\">N\u0103ng l\u1ef1c ph\u00e2n t\u00edch b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng<\/li>\n<li style=\"text-align: justify;\">Kh\u1ea3 n\u0103ng ph\u00e1t hi\u1ec7n c\u01a1 h\u1ed9i \u0111\u1ed5i m\u1edbi<\/li>\n<li style=\"text-align: justify;\">K\u1ef9 n\u0103ng k\u1ebft n\u1ed1i gi\u1eefa \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u00e0 gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng<\/li>\n<li style=\"text-align: justify;\">T\u1ea7m nh\u00ecn th\u1ef1c ti\u1ec5n trong x\u00e2y d\u1ef1ng gi\u1ea3i ph\u00e1p marketing<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng \u0111\u1ec3 ng\u01b0\u1eddi h\u1ecdc s\u1eb5n s\u00e0ng th\u00edch \u1ee9ng v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u00f3 t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i cao.<\/p>\n<h2 style=\"text-align: justify;\">M\u00f4n h\u1ecdc Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o c\u00f3 g\u00ec n\u1ed5i b\u1eadt?<\/h2>\n<p style=\"text-align: justify;\">M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a m\u00f4n h\u1ecdc l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn li\u00ean ng\u00e0nh gi\u1eefa marketing, t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o. N\u1ed9i dung kh\u00f4ng d\u1eebng \u1edf l\u00fd thuy\u1ebft kh\u00e1i ni\u1ec7m, m\u00e0 h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c h\u00ecnh th\u00e0nh t\u01b0 duy l\u00e0m ngh\u1ec1 b\u00e0i b\u1ea3n, c\u00f3 ph\u00e2n t\u00edch, c\u00f3 s\u00e1ng t\u1ea1o v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng.<\/p>\n<h3 style=\"text-align: justify;\">1. K\u1ebft n\u1ed1i gi\u1eefa n\u1ec1n t\u1ea3ng h\u1ecdc thu\u1eadt v\u00e0 th\u1ef1c ti\u1ec5n th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p style=\"text-align: justify;\">Ng\u01b0\u1eddi h\u1ecdc \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00e1c nguy\u00ean l\u00fd c\u1ed1t l\u00f5i c\u1ee7a marketing hi\u1ec7n \u0111\u1ea1i, \u0111\u1ed3ng th\u1eddi ph\u00e2n t\u00edch nh\u1eefng t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf \u0111\u1ec3 hi\u1ec3u c\u00e1ch doanh nghi\u1ec7p \u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh, \u0111\u1ed5i m\u1edbi gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ed5i m\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecdc vi\u00ean c\u0169ng \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3 t\u00ecm ra b\u00e0i to\u00e1n th\u1ef1c ti\u1ec5n v\u00e0 \u0111\u01b0a v\u00e0o th\u1ef1c h\u00e0nh d\u01b0\u1edbi d\u1ea1ng d\u1ef1 \u00e1n m\u00f4n h\u1ecdc.<\/p>\n<h3 style=\"text-align: justify;\">2. Ph\u00e1t tri\u1ec3n t\u01b0 duy marketing c\u00f3 chi\u1ec1u s\u00e2u<\/h3>\n<p style=\"text-align: justify;\">M\u00f4n h\u1ecdc gi\u00fap ng\u01b0\u1eddi h\u1ecdc hi\u1ec3u xa h\u01a1n vi\u1ec7c marketing l\u00e0 ch\u1ec9 \u201cl\u00e0m truy\u1ec1n th\u00f4ng\u201d. Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o h\u01b0\u1edbng ng\u01b0\u1eddi h\u1ecdc \u0111\u1ebfn vi\u1ec7c hi\u1ec3u b\u1ea3n ch\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c: kh\u00e1ch h\u00e0ng l\u00e0 ai, nhu c\u1ea7u n\u00e0o \u0111ang thay \u0111\u1ed5i, \u0111\u00e2u l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 c\u00e1ch t\u1ea1o kh\u00e1c bi\u1ec7t b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3 style=\"text-align: justify;\">3. Nh\u1ea5n m\u1ea1nh n\u0103ng l\u1ef1c \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o<\/h3>\n<p style=\"text-align: justify;\">Trong m\u1ecdi n\u1ed9i dung h\u1ecdc, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o kh\u00f4ng \u0111\u01b0\u1ee3c xem l\u00e0 y\u1ebfu t\u1ed1 b\u1ed5 sung, m\u00e0 l\u00e0 tr\u1ee5c t\u01b0 duy quan tr\u1ecdng. Ng\u01b0\u1eddi h\u1ecdc \u0111\u01b0\u1ee3c r\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng \u0111\u1eb7t c\u00e2u h\u1ecfi m\u1edbi, nh\u00ecn th\u1ea5y c\u01a1 h\u1ed9i m\u1edbi v\u00e0 x\u00e2y d\u1ef1ng gi\u1ea3i ph\u00e1p m\u1edbi.<\/p>\n<h3 style=\"text-align: justify;\">4. T\u1ea1o m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp gi\u00e0u t\u01b0\u01a1ng t\u00e1c<\/h3>\n<p style=\"text-align: justify;\">Kh\u00f4ng kh\u00ed l\u1edbp h\u1ecdc \u0111\u1ec1 cao s\u1ef1 trao \u0111\u1ed5i, ph\u00e2n t\u00edch v\u00e0 ph\u1ea3n bi\u1ec7n. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi h\u1ecdc ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn ki\u1ebfn th\u1ee9c v\u00e0 h\u00ecnh th\u00e0nh g\u00f3c nh\u00ecn c\u00e1 nh\u00e2n \u0111\u1ed1i v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 marketing hi\u1ec7n \u0111\u1ea1i.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6443\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/03\/lop-hoc-chien-luoc-marketing-doi-moi-sang-tao-1.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/03\/lop-hoc-chien-luoc-marketing-doi-moi-sang-tao-1.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/03\/lop-hoc-chien-luoc-marketing-doi-moi-sang-tao-1-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/03\/lop-hoc-chien-luoc-marketing-doi-moi-sang-tao-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<figure id=\"attachment_6442\" aria-describedby=\"caption-attachment-6442\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6442\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/03\/lop-hoc-chien-luoc-marketing-doi-moi-sang-tao.jpg\" alt=\"K\u1ebft n\u1ed1i v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n th\u1ef1c ti\u1ec5n l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 m\u00f4n h\u1ecdc h\u01b0\u1edbng \u0111\u1ebfn\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/03\/lop-hoc-chien-luoc-marketing-doi-moi-sang-tao.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/03\/lop-hoc-chien-luoc-marketing-doi-moi-sang-tao-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/03\/lop-hoc-chien-luoc-marketing-doi-moi-sang-tao-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6442\" class=\"wp-caption-text\"><em>K\u1ebft n\u1ed1i v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n th\u1ef1c ti\u1ec5n l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau m\u00e0 m\u00f4n h\u1ecdc h\u01b0\u1edbng \u0111\u1ebfn<\/em><\/figcaption><\/figure>\n<p style=\"text-align: justify;\">\u0110\u1ec3 nh\u00ecn l\u1ea1i h\u00e0nh tr\u00ecnh h\u1ecdc t\u1eadp, th\u1ea3o lu\u1eadn v\u00e0 ph\u00e1t tri\u1ec3n t\u01b0 duy trong su\u1ed1t qu\u00e1 tr\u00ecnh tham gia m\u00f4n h\u1ecdc, video recap d\u01b0\u1edbi \u0111\u00e2y s\u1ebd mang \u0111\u1ebfn g\u00f3c nh\u00ecn tr\u1ef1c quan h\u01a1n v\u1ec1 kh\u00f4ng kh\u00ed l\u1edbp h\u1ecdc c\u0169ng nh\u01b0 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 m\u00f4n h\u1ecdc t\u1ea1o ra.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1b1X0ROSp68L-4hNSSBBhcXya7sPSl-eT\/preview\" width=\"1000\" height=\"720\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p style=\"text-align: justify;\">M\u00f4n h\u1ecdc Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0 m\u1ed9t ph\u1ea7n trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1ee7a Vi\u1ec7n \u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o UII. N\u1ed9i dung m\u00f4n h\u1ecdc th\u1ec3 hi\u1ec7n r\u00f5 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00e0o t\u1ea1o g\u1eafn v\u1edbi th\u1ef1c ti\u1ec5n, nhu c\u1ea7u doanh nghi\u1ec7p v\u00e0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i. B\u00ean c\u1ea1nh ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, ch\u01b0\u01a1ng tr\u00ecnh c\u00f2n ch\u00fa tr\u1ecdng nu\u00f4i d\u01b0\u1ee1ng t\u01b0 duy \u0111\u1ed5i m\u1edbi, kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 tinh th\u1ea7n t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi. Trong \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00f3, m\u00f4n h\u1ecdc gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap ng\u01b0\u1eddi h\u1ecdc ti\u1ebfp c\u1eadn marketing theo h\u01b0\u1edbng s\u00e2u h\u01a1n, r\u1ed9ng h\u01a1n v\u00e0 hi\u1ec7n \u0111\u1ea1i h\u01a1n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng li\u00ean t\u1ee5c bi\u1ebfn \u0111\u1ed9ng, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh b\u1eb1ng s\u1ea3n ph\u1ea9m hay gi\u00e1 c\u1ea3, m\u00e0 c\u00f2n c\u1ea1nh tranh b\u1eb1ng kh\u1ea3 n\u0103ng t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i \u0111\u1ed1i&#8230;<\/p>\n<p><a class=\"read-more\" href=\"https:\/\/dinhtienminh.net\/en\/chien-luoc-marketing-doi-moi-sang-tao\/\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[47,64],"tags":[],"class_list":["post-6440","post","type-post","status-publish","format-standard","hentry","category-blog","category-lop-cua-toi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[L\u1edbp h\u1ecdc c\u1ee7a t\u00f4i] Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o - Assoc. 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