{"id":6460,"date":"2026-04-17T05:31:33","date_gmt":"2026-04-17T05:31:33","guid":{"rendered":"https:\/\/dinhtienminh.net\/?p=6460"},"modified":"2026-04-17T05:42:31","modified_gmt":"2026-04-17T05:42:31","slug":"workshop-marketing-7-0-tu-cong-nghe-den-tu-duy-trong-ky-nguyen-ai","status":"publish","type":"post","link":"https:\/\/dinhtienminh.net\/en\/workshop-marketing-7-0-tu-cong-nghe-den-tu-duy-trong-ky-nguyen-ai\/","title":{"rendered":"Workshop Marketing 7.0: T\u1eeb c\u00f4ng ngh\u1ec7 \u0111\u1ebfn t\u01b0 duy trong k\u1ef7 nguy\u00ean AI"},"content":{"rendered":"<p style=\"text-align: justify;\">Trong b\u1ed1i c\u1ea3nh AI \u0111ang t\u00e1c \u0111\u1ed9ng ng\u00e0y c\u00e0ng m\u1ea1nh \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 truy\u1ec1n th\u00f4ng, workshop \u201cMarketing 7.0: T\u1eeb c\u00f4ng ngh\u1ec7 \u0111\u1ebfn t\u01b0 duy trong k\u1ef7 nguy\u00ean AI\u201d do FAHASA t\u1ed5 ch\u1ee9c v\u00e0o ng\u00e0y 09\/04 t\u1ea1i nh\u00e0 s\u00e1ch FAHASA T\u00e2n \u0110\u1ecbnh \u0111\u00e3 mang \u0111\u1ebfn m\u1ed9t kh\u00f4ng gian trao \u0111\u1ed5i nhi\u1ec1u chi\u1ec1u cho ng\u01b0\u1eddi l\u00e0m ngh\u1ec1, b\u1ea1n \u0111\u1ecdc quan t\u00e2m \u0111\u1ebfn marketing v\u00e0 nh\u1eefng ai \u0111ang theo d\u00f5i s\u1ef1 chuy\u1ec3n \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6478\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: justify;\">\u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 d\u1ecbp gi\u1edbi thi\u1ec7u cu\u1ed1n s\u00e1ch m\u1edbi Marketing 7.0 c\u1ee7a Philip Kotler. V\u1edbi t\u00f4i, workshop c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 g\u1eb7p g\u1ee1, chia s\u1ebb c\u00f9ng b\u1ea1n \u0111\u1ecdc nh\u1eefng suy ngh\u0129 c\u1ee7a m\u00ecnh v\u1ec1 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111ang tr\u1edf n\u00ean r\u1ea5t th\u1eddi s\u1ef1: khi c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng m\u1ea1nh, ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n thay \u0111\u1ed5i ra sao \u0111\u1ec3 kh\u00f4ng \u0111\u00e1nh m\u1ea5t \u0111i\u1ec1u c\u1ed1t l\u00f5i nh\u1ea5t c\u1ee7a ngh\u1ec1.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6477\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-1.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-1.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-1-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: justify;\">\u0110i\u1ec1u t\u00f4i c\u1ea3m nh\u1eadn r\u00f5 trong bu\u1ed5i workshop l\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi tham d\u1ef1. B\u1edfi trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay, nhi\u1ec1u marketer chuy\u1ec3n d\u1ecbch s\u1ef1 quan t\u00e2m v\u1ec1 AI. Thay v\u00e0o \u0111\u00f3, \u0111i\u1ec1u h\u1ecd quan t\u00e2m nhi\u1ec1u h\u01a1n l\u00e0 c\u00e1ch \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u1ebf n\u00e0o \u0111\u1ec3 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 ch\u00e2n th\u1ef1c, s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng. V\u00e0 \u0111\u00f3 c\u0169ng l\u00e0 m\u1ea1ch n\u1ed9i dung xuy\u00ean su\u1ed1t c\u1ee7a bu\u1ed5i chia s\u1ebb l\u1ea7n n\u00e0y.<\/p>\n<h2 style=\"text-align: justify;\">Nh\u00ecn t\u1eeb b\u1ee9c tranh to\u00e0n c\u1ea3nh c\u1ee7a marketing trong k\u1ef7 nguy\u00ean AI<\/h2>\n<p style=\"text-align: justify;\">Ph\u1ea7n \u0111\u1ea7u workshop \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t b\u1ee9c tranh r\u1ed9ng h\u01a1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng. AI kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m xa. C\u00f4ng ngh\u1ec7 n\u00e0y \u0111ang \u0111i v\u00e0o ng\u00e0y c\u00e0ng s\u00e2u trong c\u00e1ch doanh nghi\u1ec7p v\u1eadn h\u00e0nh, giao ti\u1ebfp v\u00e0 l\u00e0m marketing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6476\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-2.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-2.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-2-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-2-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: justify;\">T\u1eeb s\u1ea3n xu\u1ea5t n\u1ed9i dung, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh cho \u0111\u1ebfn c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m, AI \u0111ang m\u1edf ra r\u1ea5t nhi\u1ec1u kh\u1ea3 n\u0103ng m\u1edbi. Nhi\u1ec1u c\u00f4ng vi\u1ec7c t\u1eebng c\u1ea7n nhi\u1ec1u th\u1eddi gian, nh\u00e2n l\u1ef1c v\u00e0 chi ph\u00ed nay c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u1eed l\u00fd nhanh h\u01a1n, ch\u00ednh x\u00e1c h\u01a1n v\u00e0 \u1edf quy m\u00f4 l\u1edbn h\u01a1n. Ch\u00ednh s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3 khi\u1ebfn marketing b\u01b0\u1edbc v\u00e0o m\u1ed9t giai \u0111o\u1ea1n m\u1edbi. Ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 kh\u00f4ng c\u00f2n ch\u1ec9 \u0111\u1ed1i di\u1ec7n v\u1edbi c\u00e2u h\u1ecfi \u201cl\u00e0m sao \u0111\u1ec3 truy\u1ec1n th\u00f4ng t\u1ed1t h\u01a1n\u201d, m\u00e0 c\u00f2n ph\u1ea3i tr\u1ea3 l\u1eddi th\u00eam m\u1ed9t c\u00e2u h\u1ecfi kh\u00e1c: \u201cl\u00e0m sao \u0111\u1ec3 gi\u1eef \u0111\u01b0\u1ee3c chi\u1ec1u s\u00e2u con ng\u01b0\u1eddi trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng ng\u00e0y c\u00e0ng b\u1ecb chi ph\u1ed1i b\u1edfi c\u00f4ng ngh\u1ec7\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6473\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-5.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-5.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-5-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-5-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: justify;\">\u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do v\u00ec sao ch\u1ee7 \u0111\u1ec1 marketing 7.0 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u quan t\u00e2m. B\u1edfi trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay, v\u1ea5n \u0111\u1ec1 kh\u00f4ng c\u00f2n n\u1eb1m \u1edf vi\u1ec7c c\u00f3 n\u00ean \u1ee9ng d\u1ee5ng AI hay kh\u00f4ng. V\u1ea5n \u0111\u1ec1 l\u00e0 \u1ee9ng d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 cho chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, thay v\u00ec l\u00e0m th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean m\u00e1y m\u00f3c h\u01a1n.<\/p>\n<h2 style=\"text-align: justify;\">T\u1eeb b\u1ee9c tranh l\u1edbn \u0111\u1ebfn th\u1ef1c tr\u1ea1ng marketing hi\u1ec7n nay<\/h2>\n<p style=\"text-align: justify;\">T\u1eeb b\u1ee9c tranh to\u00e0n c\u1ea3nh \u0111\u00f3, workshop \u0111i v\u00e0o m\u1ed9t ph\u1ea7n g\u1ea7n v\u1edbi th\u1ef1c t\u1ebf h\u01a1n: nh\u00ecn l\u1ea1i th\u1ef1c tr\u1ea1ng marketing hi\u1ec7n nay. M\u1ed9t \u0111i\u1ec3m d\u1ec5 th\u1ea5y l\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111ang ng\u00e0y c\u00e0ng \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o AI. T\u1eeb th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u1ebfn doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, h\u1ea7u nh\u01b0 ai c\u0169ng mu\u1ed1n t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 \u1edf b\u1ed1n nh\u00f3m ho\u1ea1t \u0111\u1ed9ng ch\u00ednh: t\u1ea1o n\u1ed9i dung, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<figure id=\"attachment_6480\" aria-describedby=\"caption-attachment-6480\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6480\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/6.png\" alt=\"B\u1ee9c tranh to\u00e0n c\u1ea3nh trong k\u1ef7 nguy\u00ean Marketing 7.0\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/6.png 1920w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/6-768x432.png 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/6-1536x864.png 1536w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/6-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-6480\" class=\"wp-caption-text\"><em>B\u1ee9c tranh to\u00e0n c\u1ea3nh trong k\u1ef7 nguy\u00ean Marketing 7.0<\/em><\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Nh\u00ecn \u1edf g\u00f3c \u0111\u1ed9 v\u1eadn h\u00e0nh, \u0111\u00e2y l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn r\u1ea5t l\u1edbn. Nh\u01b0ng c\u0169ng t\u1eeb \u0111\u00e2y, nhi\u1ec1u v\u1ea5n \u0111\u1ec1 b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n. \u0110i\u1ec3n h\u00ecnh l\u00e0 hai \u201cc\u00e1i b\u1eaby\u201d m\u00e0 marketing hi\u1ec7n nay r\u1ea5t d\u1ec5 r\u01a1i v\u00e0o khi \u1ee9ng d\u1ee5ng AI.<\/p>\n<p style=\"text-align: justify;\">Th\u1ee9 nh\u1ea5t l\u00e0 b\u1eaby s\u1ed1 l\u01b0\u1ee3ng. Khi AI gi\u00fap t\u1ea1o ra n\u1ed9i dung v\u1edbi t\u1ed1c \u0111\u1ed9 cao, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng. Nh\u01b0ng xu\u1ea5t hi\u1ec7n nhi\u1ec1u kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c \u0111\u01b0\u1ee3c nh\u1edb nhi\u1ec1u h\u01a1n. N\u1ebfu n\u1ed9i dung thi\u1ebfu g\u00f3c nh\u00ecn ri\u00eang, thi\u1ebfu c\u1ea3m x\u00fac v\u00e0 thi\u1ebfu b\u1ea3n s\u1eafc, th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t d\u1ec5 b\u1ecb h\u00f2a l\u1eabn v\u00e0o \u0111\u00e1m \u0111\u00f4ng.<\/p>\n<figure id=\"attachment_6481\" aria-describedby=\"caption-attachment-6481\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6481\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/9.png\" alt=\"B\u1eaby s\u1ed1 l\u01b0\u1ee3ng khi \u1ee9ng d\u1ee5ng AI v\u00e0o marketing\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/9.png 1920w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/9-768x432.png 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/9-1536x864.png 1536w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/9-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-6481\" class=\"wp-caption-text\"><em>B\u1eaby s\u1ed1 l\u01b0\u1ee3ng khi \u1ee9ng d\u1ee5ng AI v\u00e0o marketing<\/em><\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Th\u1ee9 hai l\u00e0 b\u1eaby hi\u1ec7u su\u1ea5t. AI c\u00f3 th\u1ec3 gi\u00fap chatbot tr\u1ea3 l\u1eddi nhanh h\u01a1n, email automation v\u1eadn h\u00e0nh m\u01b0\u1ee3t h\u01a1n, qu\u1ea3ng c\u00e1o b\u00e1m \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng h\u01a1n. Nh\u01b0ng n\u1ebfu m\u1ecdi th\u1ee9 ch\u1ec9 xoay quanh ch\u1ec9 s\u1ed1, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 v\u00f4 t\u00ecnh khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang b\u1ecb theo d\u00f5i thay v\u00ec \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u.<\/p>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 m\u1ed9t th\u1ef1c tr\u1ea1ng r\u1ea5t \u0111\u00e1ng suy ngh\u0129. Marketing ng\u00e0y nay c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 h\u01a1n, nhi\u1ec1u d\u1eef li\u1ec7u h\u01a1n, nhi\u1ec1u kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u01a1n. Nh\u01b0ng c\u0169ng ch\u00ednh l\u00fac \u0111\u00f3, c\u00e2u chuy\u1ec7n v\u1ec1 c\u1ea3m x\u00fac, v\u1ec1 s\u1ef1 ch\u00e2n th\u1ef1c v\u00e0 v\u1ec1 chi\u1ec1u s\u00e2u k\u1ebft n\u1ed1i l\u1ea1i tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. C\u00f3 l\u1ebd v\u00ec v\u1eady m\u00e0 ph\u1ea7n trao \u0111\u1ed5i t\u1ea1i workshop kh\u00f4ng d\u1eebng \u1edf vi\u1ec7c n\u00f3i AI c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c g\u00ec. \u0110i\u1ec1u \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh nhi\u1ec1u h\u01a1n l\u00e0: khi c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng m\u1ea1nh, marketer c\u00e0ng ph\u1ea3i t\u1ec9nh t\u00e1o \u0111\u1ec3 kh\u00f4ng \u0111\u00e1nh \u0111\u1ed5i k\u1ebft n\u1ed1i d\u00e0i h\u1ea1n l\u1ea5y hi\u1ec7u qu\u1ea3 ng\u1eafn h\u1ea1n.<\/p>\n<h2 style=\"text-align: justify;\">Khung t\u01b0 duy Marketing 7.0 \u0111\u01b0\u1ee3c nh\u00ecn nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p style=\"text-align: justify;\">Sau khi \u0111i qua b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u00e0 th\u1ef1c tr\u1ea1ng marketing hi\u1ec7n nay, workshop chuy\u1ec3n sang ph\u1ea7n tr\u1ecdng t\u00e2m h\u01a1n: khung t\u01b0 duy Marketing 7.0. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y c\u00e1c giai \u0111o\u1ea1n marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nh\u01b0 nh\u1eefng b\u01b0\u1edbc d\u1ecbch chuy\u1ec3n t\u1eeb s\u1ea3n ph\u1ea9m sang kh\u00e1ch h\u00e0ng, r\u1ed3i \u0111\u1ebfn con ng\u01b0\u1eddi, k\u1ef9 thu\u1eadt s\u1ed1, AI v\u00e0 tr\u1ea3i nghi\u1ec7m nh\u1eadp vai, th\u00ec Marketing 7.0 g\u1ee3i ra m\u1ed9t b\u01b0\u1edbc \u0111i s\u00e2u h\u01a1n n\u1eefa: \u0111i v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6474\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-4.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-4.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-4-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-4-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: justify;\">V\u1eady marketing 7.0 l\u00e0 g\u00ec? Marketing 7.0 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t nh\u00e3n g\u1ecdi m\u1edbi cho marketing th\u1eddi AI. Quan tr\u1ecdng h\u01a1n, \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e1ch nh\u1eafc ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 quay v\u1ec1 v\u1edbi n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i: hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng suy ngh\u0129, c\u1ea3m nh\u1eadn, l\u1ef1a ch\u1ecdn v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u. N\u00f3i c\u00e1ch kh\u00e1c, n\u1ebfu AI gi\u00fap th\u01b0\u01a1ng hi\u1ec7u l\u00e0m marketing nhanh h\u01a1n, th\u00ec Marketing 7.0 \u0111\u1eb7t ra y\u00eau c\u1ea7u l\u00e0m marketing s\u00e2u h\u01a1n.<\/p>\n<p style=\"text-align: justify;\">\u0110i\u1ec1u t\u00f4i mu\u1ed1n nh\u1ea5n m\u1ea1nh qua workshop l\u1ea7n n\u00e0y l\u00e0: c\u00f4ng ngh\u1ec7 kh\u00f4ng ph\u1ea3i \u0111\u1ed1i th\u1ee7 c\u1ee7a c\u1ea3m x\u00fac. AI c\u0169ng kh\u00f4ng l\u00e0m insight, storytelling hay tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean l\u1ed7i th\u1eddi. Ng\u01b0\u1ee3c l\u1ea1i, ch\u00ednh khi AI ph\u00e1t tri\u1ec3n m\u1ea1nh, nh\u1eefng y\u1ebfu t\u1ed1 \u1ea5y l\u1ea1i c\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t \u0111\u00fang v\u1ecb tr\u00ed. V\u00ec v\u1eady, khi n\u00f3i v\u1ec1 \u1ee9ng d\u1ee5ng marketing 7.0, \u0111i\u1ec1u quan tr\u1ecdng kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ed5 sung th\u00eam th\u1eadt nhi\u1ec1u c\u00f4ng c\u1ee5 m\u1edbi. M\u00e0 l\u00e0 x\u00e2y l\u1ea1i c\u00e1ch nh\u00ecn v\u1ec1 kh\u00e1ch h\u00e0ng, v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 v\u1ec1 h\u00e0nh tr\u00ecnh k\u1ebft n\u1ed1i.<\/p>\n<p style=\"text-align: justify;\">Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1ef1 h\u1ecfi m\u00ecnh \u0111ang k\u1ec3 c\u00e2u chuy\u1ec7n g\u00ec. \u0110ang h\u1ee9a h\u1eb9n gi\u00e1 tr\u1ecb g\u00ec. \u0110ang b\u00e1n h\u00e0ng theo c\u00e1ch n\u00e0o. V\u00e0 \u0111ang t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ra sao. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c. Ch\u00fang c\u00f2n l\u00e0 c\u00e1ch \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u gi\u1eef \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng m\u00e0 c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 khi\u1ebfn m\u1ecdi th\u1ee9 tr\u1edf n\u00ean gi\u1ed1ng nhau r\u1ea5t nhanh.<\/p>\n<p style=\"text-align: justify;\">B\u00e2y gi\u1edd, ch\u00fang ta c\u00f9ng nh\u00ecn l\u1ea1i m\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh \u0111\u1eb9p t\u1eeb workshop:<\/p>\n<figure id=\"attachment_6470\" aria-describedby=\"caption-attachment-6470\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6470 size-full\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-8.jpg\" alt=\"Workshop v\u1edbi s\u1ef1 tham gia t\u1eeb Ban L\u00e3nh \u0111\u1ea1o c\u1ee7a Fahasa\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-8.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-8-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-8-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-6470\" class=\"wp-caption-text\"><em>Workshop v\u1edbi s\u1ef1 tham gia t\u1eeb Ban L\u00e3nh \u0111\u1ea1o c\u1ee7a Fahasa<\/em><\/figcaption><\/figure>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6469\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-9.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-9.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-9-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-9-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6468\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-10.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-10.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-10-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-10-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6467\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-11.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-11.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-11-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-11-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6466\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-12.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-12.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-12-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-12-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6461\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-17.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-17.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-17-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-17-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6465\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-13.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-13.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-13-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-13-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6463\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-15.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-15.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-15-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-15-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6464\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-14.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-14.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-14-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-14-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6462\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-16.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-16.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-16-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-16-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6471\" src=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-7.jpg\" alt=\"\" width=\"1000\" height=\"720\" srcset=\"https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-7.jpg 1000w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-7-768x553.jpg 768w, https:\/\/dinhtienminh.net\/wp-content\/uploads\/2026\/04\/workshop-marketing-7.0-7-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Video recap workshop:<\/p>\n<p style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1KzZbF0yuhyxGCKYAM_JuXqdjnRxUxTJJ\/preview\" width=\"1000\" height=\"720\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><br \/>\nWorkshop \u201cMarketing 7.0: T\u1eeb c\u00f4ng ngh\u1ec7 \u0111\u1ebfn t\u01b0 duy trong k\u1ef7 nguy\u00ean AI\u201d kh\u00e9p l\u1ea1i, nh\u01b0ng nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7t ra v\u1eabn c\u00f2n nguy\u00ean gi\u00e1 tr\u1ecb. Trong m\u1ed9t th\u1eddi \u0111\u1ea1i m\u00e0 hi\u1ec7u su\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u b\u1eb1ng c\u00f4ng ngh\u1ec7, \u0111i\u1ec1u l\u00e0m n\u00ean kh\u00e1c bi\u1ec7t b\u1ec1n v\u1eefng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u1ebd v\u1eabn l\u00e0 kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u con ng\u01b0\u1eddi. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao Marketing 7.0 kh\u00f4ng ch\u1ec9 \u0111\u00e1ng ch\u00fa \u00fd nh\u01b0 m\u1ed9t cu\u1ed1n s\u00e1ch m\u1edbi c\u1ee7a Philip Kotler, m\u00e0 c\u00f2n nh\u01b0 m\u1ed9t g\u1ee3i m\u1edf quan tr\u1ecdng cho ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 h\u00f4m nay.<\/p>","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh AI \u0111ang t\u00e1c \u0111\u1ed9ng ng\u00e0y c\u00e0ng m\u1ea1nh \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 truy\u1ec1n th\u00f4ng, workshop \u201cMarketing 7.0: T\u1eeb c\u00f4ng ngh\u1ec7 \u0111\u1ebfn t\u01b0 duy trong k\u1ef7 nguy\u00ean AI\u201d do FAHASA t\u1ed5 ch\u1ee9c v\u00e0o ng\u00e0y 09\/04 t\u1ea1i nh\u00e0 s\u00e1ch FAHASA T\u00e2n \u0110\u1ecbnh \u0111\u00e3 mang \u0111\u1ebfn m\u1ed9t kh\u00f4ng gian trao \u0111\u1ed5i nhi\u1ec1u chi\u1ec1u cho&#8230;<\/p>\n<p><a class=\"read-more\" href=\"https:\/\/dinhtienminh.net\/en\/workshop-marketing-7-0-tu-cong-nghe-den-tu-duy-trong-ky-nguyen-ai\/\">Read More<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[47],"tags":[],"class_list":["post-6460","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Workshop Marketing 7.0: T\u1eeb c\u00f4ng ngh\u1ec7 \u0111\u1ebfn t\u01b0 duy trong k\u1ef7 nguy\u00ean AI - Assoc. 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